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German Copywriter

2 months ago

London Area, United Kingdom ABL Recruitment Full time

Role: German Copywriter

Start: As soon as possible

Location: West London

Salary: £32,000 to £38,000 per annum depending on experience

Contract: Permanent


Job Specification

Our client is an international e-commerce business specialising in eye care medical products. They are looking for a German Copywriter and Proof-reader to support with creating and editing content in German as part of a website migration project, and continuous content development tasks. This role will appeal to a detail-oriented individual who thrives in a fast paced, dynamic environment.

The role sits within the copy team alongside other copywriters for other markets.

Our ideal candidate will be passionate about writing and creating copy for marketing purposes. A natural storyteller with an entrepreneurial edge to bring value to the business through content. This role will be responsible for delivering first-class copy, shaping, and driving the content for the German-speaking markets.

You will also contribute to the testing phase of the new German website, ensuring optimal performance, functionality, and a seamless user experience for German customers.

The role sits within the copy team alongside other copywriters for other markets. They work collaboratively and encourage all team members to contribute their ideas to planning content.


Role responsibilities

  • Provide assistance with web migration project(s) for Germany and other European markets
  • Conduct rigorous testing of the website's functionalities (the ordering process, the site's responsiveness, the navigation, hyperlinks, promo codes and overall user experience)
  • Verify that customer relationship management systems and transactional emails are functioning correctly.
  • Work closely with the web migration team to provide timely feedback and insights.
  • Content optimisation for the transactional purchase user journey content
  • Produce copy for the German websites
  • Create captivating content for marketing emails, social media posts, PPC campaigns, paid social and design assets.
  • Optimisation of existing content
  • Monitor and share learnings on market trends and competitors
  • Report on project status to internal stakeholders


Requirements

  • Native German speaker with excellent communication skills
  • Strong English skills (written and verbal)
  • Min. 2 years’ experience writing copy for ecommerce websites
  • Ability to tailor copy to fit cultural nuances and communication styles of the market
  • Meticulous attention to detail for content accuracy and functionality
  • Tech-savvy and comfortable navigating and testing websites
  • Understanding of German local health and ecommerce industries
  • Experience of using SEO tools (Ahrefs, Semrush), CMS (CoreMedia, Magento or similar)
  • Creative content writer who can engage and convert website visitors into customers
  • Strong interpersonal, organisational, time management and teamwork skills
  • Good understanding of SEO and the importance of good copywriting for improving rankings
  • Creative thinker


Company benefits

  • 33 days holiday including bank holidays
  • Life Assurance 5 x annual salary
  • Participation in Company share option schemes
  • Choose free prescription glasses/designer sunglasses or one year’s supply of contact lenses, plus extra discounts on contact lenses, glasses, and eye care products
  • Access to Retail trust: for wellbeing and emotional support
  • Cycle to Work scheme
  • Enrolment into Company pension scheme at 4% matched contributions with the option to increase to 5%
  • Healthshield Cash Plan: Company paid at Level 1 includes My Wellness App and Thrive Mental Health app
  • Healthshield Perks: access to discounts and rewards
  • Season Ticket loans
  • Benni Platform: access your total reward statement and view and update your benefits in one place