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Econometrician/ Marketing Mix Modelling Consultant.
2 months ago
Job Title: Econometrician / Marketing Mix Modelling Consultant
Contract Type: Contract
Day Rate: £400 - £450 per day (Outside IR35)
Location: Hybrid (2 days in office, rest remote)
Overview:
We're looking for an experienced Econometrician / MMM Consultant to join on Contract for a top Media Agency, assisting with a high-priority project focused on Market Mix Modelling for Media channels. You'll collaborate with the project lead to build and refine models that deliver insights for optimising marketing investments.
Key Responsibilities:
- Build and develop market mix models for media performance evaluation
- Analyse model outputs to provide Practical insights
- Collaborate with project leads and integrate with internal teams
- Assist in data collection and processing to feed into model development
Essential Skills:
- 1-3 years of market mix modelling experience within media
- Background with marketing effectiveness agencies
- Strong analytical skills and experience with tools like Eviews, StrataQED, or similar
- Ability to work independently and meet project deadlines
- Experience with Python and G-suite advantageous.
Start Date: As soon as possible
Interview Process: Technical test and presentation (remote)
This role is ideal for someone ambitious, can take a hands-on approach and can take on responsibilities.
Market Mix Modelling (MMM): Expertise in building and optimizing media channel models.
Marketing Analytics: Proven ability to turn data into actionable insights for campaign performance.
Econometrics: Strong statistical modeling skills applied to real-world marketing.
Tools: Proficient with Eviews, StrataQED, or similar software.
Industry Experience: Background with top agencies
Data Analysis: Skilled in end-to-end data processing and model development.
Client Communication: Clear and concise presentation of complex insights.
Project Management: Effective in meeting tight deadlines on high-priority projects.
