Senior Art Director

2 weeks ago

London Area, United Kingdom Tag Full time

Location: London, UK


Reports to: Imperial Brands Creative Director


*Please note, you’ll be working primarily on tobacco brands*


About you


You’re a creative Senior Art Director who naturally thinks strategically and is prepared to challenge and be challenged.


Thinker wanted


Tag is looking for a creative Senior Art Director with a head for strategy and plenty of shopper marketing experience. Someone who’s prepared to challenge and be challenged.


What you’ll be doing


Working with a Senior Copywriter on concepts for digital and shopper tools for all Imperial products—combustible, non-combustible and heat technology tobacco. Developing shopper design frameworks that complement above the line creative and adhere to shopper principles.

You’ll also oversee, advise and mentor more junior members of the creative team.

About Imperial


Imperial Brands is an international company, operating across 120 markets—but they have a challenger mindset. They’re innovating at pace and developing a global diversity strategy. Providing customers with better choices is what they’re all about.


Why Tag?


In June 2023, Tag was acquired by dentsu Group, Inc. significantly expanding our capabilities. We now have 2,700 experts in 29 countries—we are a global team of collaborators, innovators and motivators.


We aim to create empowering, safe and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability or any other defining factor. We embrace difference through diversity of thought, experience and expertise to maximise potential and deliver the greatest benefits for our people and our clients. We want people to be themselves, unafraid to voice ideas.



What you’ll be doing… the detail

  • Working with a copywriter to produce conceptual, strategic ideas that work across a range of media—print, digital, moving image and branding.
  • Helping oversee the creative output of our design teams.
  • Learning about the client’s business, requirements and challenges.
  • Developing innovative solutions for presentations, digital media and short videos/animations.
  • Confidently explaining your thinking and presenting work to clients.
  • Developing compelling communications for B2B audiences.


You must have…


  • 10 years' experience in art direction
  • 7+ years' experience of ideation and rollout of concepts across different media
  • 7+ years’ experience in storyboarding for short videos
  • The ability to articulate and champion new ideas to management-level audiences
  • Knowledge of production quality-assurance practices
  • The ability to work unsupervised
  • Strong written and verbal communication skills
  • Excellent technical skills in Adobe Creative Suite and Microsoft Office PowerPoint
  • A clear understanding of print and digital production processes



As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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