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Content Marketing Manager
4 months ago
Role: Content Marketing Manager – LeedsSalary: up to £45K per annumBenefits: Hybrid and flexible working25 days holidays + stats + health and wellbeing day + birthday off4% pensionFree parkingPaid sick leaveHealthcareEAPAccess to contentAnnual pay reviewsElevation Recruitment Group - Marketing Division are excited to be working with a fantastic training provider.As a Content Marketing Manager, your primary responsibility is to develop and execute the content strategy aligned with our specific goals and objectives. Your role is pivotal in supporting overall marketing objectives through the creation of high-quality and engaging content that drives business success. You will actively contribute to marketing campaigns and activities promoting products, services, and solutionsResponsibilities: Develop a repository of resources to generate leads, subscribers, and enhance brand awareness in UK and other English speaking markets.Create diverse content types (ebooks, whitepapers, infographics, guides, blogs, etc.) to support campaigns.Manage and evolve the overall content strategy in UK.Collaborate with key stakeholders, including designers, product marketing, sales, and external influencers and blog writers.Produce web and channel-specific content for various platforms (Blog, LinkedIn, X, etc.).Build online and offline audiences.Assist in developing media ad creative and messaging, in coordination with our internal marketing agency.Actively participate in team meetings and required training.Adhere to brand guidelines in the production of all assets.Work with the UK sales team to produce content and materials supporting business development activities.Orchestrate events and exhibitions, overseeing logistics and planning.Manage awards submissions and coordinate participation.Cultivate and manage relationships with global influencers, ensuring alignment with brand messaging.Other reasonable management requests as per the needs of the business.Skills and experience required: In-depth knowledge of the HubSpot Content Optimization System.Experience in producing smart CTAs according to the visitor lifecycle stage.Content marketing experience for a B2B SaaS or Cloud business.Creative with the ability to analyse dataExcellent written communication skillsTrack record of building an inbound marketing engine with a good understanding of SEO
