Marketing Executive

3 weeks ago

Lowestoft, United Kingdom P&S Personnel Full time
P+S Personnel are pleased to be working on behalf of our clients, who are currently recruiting a Marketing Executive to join their team based in Lowestoft on a full time, permanent basis.
Job Description:
The ideal candidate will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production and manage the photography and video production schedules to optimise our enviable marketing communication assets.
Main Responsibilities:
* Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.
* Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.
* Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
* Ensure alignment of email content with overall marketing initiatives and brand messaging.
* Optimise email templates for maximum impact and deliverability.
* Oversee and continuously improve the customer journey.
* Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
* Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.
* Coordinating key catalogue and brochure production through all stages including product selection, pagination planning, creative stages and final print.
* Responsibility for photography and video schedule and its co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.
* Event & exhibition management and co-ordination.
Qualifications and experience:
* Degree in marketing, communications or related field.
* Minimum 3 years of experience in an email marketing role.
* Understanding of CRM.
* A/B testing and experimentation to improve email content, subject lines, and calls to action.
* Experience using ESP's.
Person Specification:
* Strong data analytical skills.
* Creative, with the ability to bring together eye catching marketing communications.
* Impeccable interpersonal, verbal and written communication skills.
* Highly organized, detail-oriented, and able to work effectively with colleagues.
Working Hours & Benefits:
* Monday – Friday.
* Company pension.
* Free on-site parking.
* Employee discount.
If this is a role you are interested in, please apply online ensuring your CV is up to date

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