Marketing Executive

3 weeks ago


High Wycombe, United Kingdom King Contract Services Full time
On behalf of our client, KCS is looking for an experienced Marketing Executive to start asap in High Wycombe with a salary of £30-35k DOE.
The ideal candidate should have a proven track record in successfully managing marketing campaigns. This indicates a proficiency in strategic planning, execution, and evaluation of marketing initiatives. This is an exciting opportunity for a motivated and skilled marketing professional to make a significant impact on the brand's marketing activities. The marketing team primarily supports our UK business with additional support for Dubai and Asia in particular. We are looking for a new team member who can work with international markets (no travel required).
Office Hours 8:30am-5:30pm. They get 25 days holiday, private medical cover, and pension contribution.
Responsibilities
* Develop competitor intelligence in conjunction with Country Managers/ Operating Divisions.
* Create engaging content and identify key search terms to ensure that websites across the business rank highly in key search terms.
* Setup, manage and deliver on some exciting paid (PPC) marketing campaigns ensuring the most effective use of budget primarily on LinkedIn.
* Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns. Work with content team.
* Training team members where appropriate in Google Analytics/ PPC/ LinkedIn paid opportunities etc.
* Identifying trends and compiling statistics from Google Analytics and other data sources
* Making recommendations for conversion rate optimisation (CRO)
* Develop monthly reports on performance, work carried out, and make recommendations going forward.
* Proactively keeping up to date with new SEM developments and share findings.
* Using research techniques to understand customers and the market.
* Understanding the implications of GA4 and working with our website management consultancy to implement.
* Excellent knowledge of social media channels: LinkedIn, YouTube, Instagram, Twitter.
* Some knowledge of website content management systems (wordpress) Hootsuite and campaign monitor or similar desirable.
Skills and Experience
Minimum 3 years’ experience in a similar role. Knowledge of designing and implementing campaigns and geo-targeting experience. A creative thinker who can put together innovative campaigns and loves working as part of a team.
An enthusiastic, positive, and proactive attitude. Strong communication, presentation and people skills Working knowledge of Canva or Adobe/ PPT/ Excel/ Word/ Outlook. Photography or filming/ film editing experience would be desirable. Ideally educated to degree level in a relevant subject such as marketing, communications, or English with significant experience of working in a digital marketing role.
Please apply with you CV
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