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Marketing Data Analyst

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Chiswick, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time
Marketing Data Analyst – West London - £60,000

We are seeking a friendly and experienced Marketing Data Analyst to join the team In this role, you will play a key role in analyzing marketing data and providing insights to improve our marketing strategies. The ideal candidate should have a strong analytical mindset and excellent problem-solving skills. If you are passionate about data analysis and marketing, and enjoy working in a collaborative and fast-paced environment, we would love to hear from you

Responsibilities -nCollect, analyze, and interpret marketing data to identify trends and patterns.nDevelop reports and dashboards to effectively communicate data insights to stakeholders.nConduct market research and competitor analysis to identify new opportunities and trends in the industry.nCollaborate with marketing teams to develop data-driven strategies and campaigns.nProvide recommendations on marketing strategies based on data analysis.nCreate and maintain data models and databases to streamline data analysis processes.nIdentify and fix data quality issues to ensure accurate and reliable analysis results.nStay up-to-date with the latest trends and best practices in marketing data analysis.

Requirements -nProven experience in marketing data analysis, preferably in the computer software industry.nStrong analytical skills and attention to detail.nProficiency in data analysis tools such as Excel, SQL, and Google Analytics.nExperience with data visualization tools such as Tableau or Power BI.nKnowledge of statistical analysis techniques and methodologies.nStrong communication skills and ability to present complex data insights to non-technical stakeholders.nAbility to work collaboratively in a team environment.nSelf-motivated and able to work independently with minimal supervision.nFamiliarity with digital marketing channels and metrics.nKnowledge of programming languages such as Python or R is a plus.

Marketing Data Analyst – West London - £60,000