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e-Commerce CRO Senior Specialist

2 months ago

Uxbridge, United Kingdom Canon EMEA Full time

Job Purpose and Summary

Canon Europe have an exciting role as a Conversion Rate Optimisation (CRO) lead, you will oversee the EMEA B2C e-Commerce sites' CRO programme. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and Average Order Value (AOV) to drive incremental revenue growth.

Performance Optimisation:
Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders

Partnership Management:
Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.

Cross-Functional Collaboration:
Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.

Implementation of Successful Tests:
Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.

Advocacy and Education:
Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.

Continuous Improvement:
Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon

Personalisation Strategy:
Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.

Digital Experimentation Tools Relationship Lead:
Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.

Expertise:
Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics

What we give

Do you match with this role? Do not hesitate and apply You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.

Salary: between £44,982 and £53,550 dependent on experience plus 10% bonus

Here are some of the benefits we offer at Canon to support our employee’s wellbeing:

• Annual Bonus and annual pay review
• Hybrid working - 3 days in the office and 2 days from home.
• Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme (up to 12% employer contribution)
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities

What we ask

• Graduate or several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side)
• Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
• Skilled in customer experience intelligence tools (e.g., ContentSquare)
• Advanced knowledge of analytics platforms (e.g., Google Analytics)
• Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
• Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers
• Basic knowledge of HTML, CSS, and JavaScript
• Experience in managing agencies and working within agile frameworks, including proficiency in project management tools like Jira and Asana
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent interpersonal skills with the ability to communicate effectively and concisely
• Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
• Experience with site personalisation strategies and implementation

You will need

Salary: up to £53,550 DOE - plus 10% annual bonus

#LI-SJ1

Further information

• Focus on the customer
• Plan and organise effectively
• Create solutions to problems
• Take ownership & accountability