Partnerships Manager

5 days ago


St Albans, United Kingdom Sway Me Good Full time

About Sway Me Good Sway Me Good is a UK-based influencer marketing and creator monetisation startup designed to simplify and scale authentic collaborations between brands and influencers. The platform provides an all-in-one solution that enables influencers to manage affiliate links, paid campaigns, and content partnerships. At the same time, brands can discover, connect with, and manage creators through AI-driven matching, campaign automation, and real-time analytics. Partnership Manager We’re seeking a Partnership Manager to accelerate growth through strategic affiliate and partner relationships. In this role, you’ll own the affiliate channel end-to-end — from identifying and onboarding high-value partners to optimising performance and maximising ROI. If you thrive on building relationships, analysing data, and scaling acquisition programs in a fast-paced, tech-driven environment, this is the opportunity to make a measurable impact. Key Responsibilities Build & scale affiliate programs: Design, launch, and optimise our partner ecosystem to drive qualified leads and advertiser acquisition. Recruit & onboard partners: Source, evaluate, and activate affiliates and strategic partners across B2C, D2C, and B2B audiences. Negotiate & structure deals: Develop partnership agreements, commission models, and incentive plans that balance profitability with partner motivation. Optimise performance: Monitor and analyse KPIs (CPC, CPA, ROAS, LTV, acquisition volume) to continuously improve outcomes. Collaborate cross-functionally: Partner with Marketing on messaging and creative assets. Work with Data teams to refine attribution and reporting. Coordinate with Product to ensure seamless tracking and API integrations. Manage budgets: Own the affiliate budget and allocate spend efficiently. Safeguard compliance: Uphold brand integrity, data privacy, and ethical marketing practices. Engage with industry: Stay ahead of trends, tools, and innovations in affiliate and partnership marketing. Requirements 3–5 years of experience in affiliate partnerships, ideally within adtech, media, SaaS, or networks. Full understanding of different affiliate marketing channels and publisher types. Proven track record of driving measurable growth through affiliate channels. Strong analytical skills with the ability to translate data into actionable strategies. Hands-on experience with affiliate networks (E.g. Impact, Partnerize, CJ, Rakuten). Skilled negotiator with experience structuring commission rates that drive profitable outcomes. Excellent communication and relationship management skills across partners and internal teams. Self-starter who thrives in fast-moving, startup-style environments, balancing strategy with execution. Nice to Have Experience in advertiser acquisition across B2C, D2C, and B2B. Familiarity with CRM systems (HubSpot ideally). Understanding of API-based partnerships and referral tracking. Experience scaling affiliate programs globally. Success in this Role Looks Like Growth in high-quality affiliate-sourced leads and conversions. Strong partner satisfaction and retention. Efficient ROI and meaningful contribution to overall revenue targets. Life at Sway Me Good Small, collaborative team based in the UK Hybrid working: 3 on-site days weekly Quarterly socials 25 days paid holiday + Bank Holidays Flexible working culture Free parking Opportunities for promotion and professional growth as the company scales



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