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Marketing Content Specialist

2 months ago

London Area, United Kingdom Backbase Full time

Senior Content Marketing Specialist

*Only applicants living in Europe and the U.K. will be considered for this position*


As a Content Marketing Specialist, you’ll be responsible for writing copy that resonates with our prospective customers and the industry as a whole, helping us to achieve our Engagement Banking mission. And more than that, you’ll also help us determine the best ways to activate, promote, and distribute this content in a way that moves readers through the buyer’s journey, giving them the insights they need to make the best decision for their bank.


What you'll do

You’ll join our fast-paced, diverse, highly skilled global GTM team as a well-rounded content writer, strategist, and overall marketeer. Your chief responsibilities will include writing about our solutions, targeting different banking lines of business — retail banking, wealth, and business banking — as well as the platform and capabilities that help to power them. That includes (but isn’t limited to) blogs, customer stories, social media posts, emails, handouts, brochures, website copy, and even guides. Your ultimate goal? To create content that engages, inspires, and educates readers, converting them into actionable leads — and hopefully brand loyalists.

As you might expect, this means you’ll need a solid understanding of tech, preferably banking tech/fintech, as well as the ability to translate messaging into understandable, inspiring content that will capture the attention of senior banking leaders, across the globe. That may be a tall order, but it’s also an opportunity to constantly learn, improve, and innovate.

You’ll frequently collaborate outside of our team with other hard-working professionals from marketing and beyond, including field marketers, digital marketers, product experts, salespeople, and more as we collaborate to create the best possible content for our target personas. Together, you’ll help us reach an even larger and more diverse audience, from the c-suite on down, and on the global scale.


Who you are

Qualifications:

Bachelors or masters degree in a content-related field (journalism, English, marketing, writing)

4-5 years (minimum) of experience in B2B content marketing or related fields/competencies

Must have Experience writing content about IT - multi-use case B2B platforms and/or SaaS (Ex. Mambu, Adyen, Salesforce, Microsoft, Pega, Appian, Atlassian, Outsystems, Mendix, Servicenow, etc)

Experience in banking/financial services is a plus, but not required

Experience optimizing content for SEO is a plus, but not required

Fluent English (C2), particularly in the areas of speaking, writing, and presentation is a must.


Competencies/skills

Content creation/strategy — This is your bread and butter, so to speak, as you’ll spend the majority of your time crafting impactful content, but also creating a strategy for getting it to our target audience. That means you’ll need to be not only a top-notch storyteller, but also a cunning strategist with a solid understanding of the buyer’s journey, SEO optimization, and general content marketing principles.

Tech/software background — Unfortunately, being a solid writer isn’t enough for this position, as we’re looking for someone who can also “talk the talk” of a complex banking platform with minimal learning curve. Don’t worry, you don’t have to be a Product Marketer or an Engineer, by any extent, but this position also isn’t targeted to the generalist copywriter, either. Our value props and products are complex and quite techy, so we need someone who can understand and write about technical concepts.

Self-motivation — Our Global GTM team is highly collaborative, but we’re also expected to operate independently, bringing our unique strengths to the table with minimal hand-holding. So you’ll need to be able to take guidance, advice, and instruction, then deliver value without someone looking over your shoulder. But don’t worry, you’re not alone. You’ll be working with a Senior Content Marketing Specialist who will help you learn the ropes and can provide ongoing guidance and assistance.

Project management — Another thing about our team: we don’t have a project manager because each and every one of us takes responsibility for our own work. In this role, you’ll need to drive your own progress and meet deadlines, plus expert-level communication for when things don’t go according to plan. Again, don’t worry — you’ll have the full support of our manager and the whole team, but we’re looking for someone who doesn’t need an “assistant” to help with productivity.

People person — Believe it or not, we’re not all business. We also want to work with someone who’s energetic, collaborative, and fun. We frequently meet outside of work, and we hope you’ll want to do the same, once you get to know us