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Group Sales Performance Director

4 months ago


West Midlands, United Kingdom Systems adi Group Ltd Full time

adi Group Sales Performance Director


We are seeking a highly experienced and strategic Group Sales Performance Director to join our executive team as a key member of the main board.


This senior role, reporting directly to the Chief Operating Officer, is crucial in driving sales and growth initiatives across our portfolio of 17 companies.


The Group Sales Management Director will work closely with the 14 Managing Directors and their respective Sales Managers/Directors (presently a team of 12), focusing predominantly on providing guidance, mentorship, and training to enhance the performance of individual team members and elevate the overall sales effectiveness of both the individual organisations and the Group as a whole.


Specifically, your key responsibilities will include:


  • Sales Performance : Whilst the MDs are ultimately accountable for the sales performance of their respective companies, the performance of the Group Sales Performance Director will be measured by the impact their input and work has on the sales performance of both the Group and the individual companies.
  • Sales Strategy: Collaborate with Managing Directors to develop and refine comprehensive sales strategies tailored to each company’s unique market position and objectives within the engineering services sector.
  • Business Planning: Assist in the creation and implementation of robust business plans, ensuring alignment with overall group goals and market opportunities.
  • Sales Plans: Oversee the formulation of detailed sales plans, including target setting, resource allocation, and performance metrics.
  • Training : Conduct training sessions to equip MDs and their sales representatives with essential skills and knowledge.
  • Mentorship: Provide ongoing mentoring and coaching to Managing Directors and their sales teams, fostering a culture of continuous improvement and excellence in sales practices.
  • Collaboration: Foster a collaborative environment that promotes sharing of best practices, innovative ideas, and successful strategies among the companies.
  • Sales Execution: Handle select high-value accounts or strategic sales opportunities that require senior-level engagement. Identifying and implementing improvements in the current sales process to increase efficiency and effectiveness across all companies.
  • Personal Sales: Whilst 90% of this role is dedicated to leadership and mentoring MDs and their teams in sales growth, it is expected that the individual will undertake occasional self-delivered opportunity development (sales) for key or critical opportunities.


Essential Skills and Qualities


  • Excellent Communication : Possess strong verbal and written communication skills to effectively convey ideas and provide feedback.
  • Leadership Abilities: Demonstrate leadership qualities to inspire and guide sales teams toward success.
  • Analytical Thinking: Employ analytical thinking to assess sales data and formulate data-driven strategies.
  • Empathy and Emotional Intelligence: Display empathy and emotional intelligence to understand and address the needs of team members.
  • Adaptability: Adapt to changing market dynamics and evolving sales strategies to stay ahead in the competitive landscape.


About you


We would like to hear from you if you have:


  • Proven experience in a senior sales leadership role, preferably in the engineering services or engineering consultancy industry.
  • Strong leadership and motivational skills with a track record of building high-performing sales teams.
  • Experience of developing and implementing strategic sales plans to achieve company-wide sales targets.


The Benefits


  • The adi Pit Stop – savings and discounts portal with Reward Gateway
  • Healthcare cash plan with BHSF
  • 24/7 GP helpline including private electronic prescription service
  • Enhanced Employee assistance programme
  • Cycle to work scheme
  • Employee referral bonus of £500 for every successful new employee
  • Generous holiday allowance
  • Celebration days
  • Company-wide Christmas party for employees and partners
  • Annual employee awards
  • Long service awards
  • Free workwear


The company


Find out more about adi -


Other organisations may call this role a Head of Sales, Business Development Director, Group Sales Director, Commercial Director or Head of Business Development.


Adi Group is fully committed to the principle of equal opportunity in employment and seeks to ensure that the careers of all employees are determined solely on merit and opportunity and that judgement of employees are free from the effects of bias and prejudice.


So, if you’re seeking your next challenge as a Group Sales Performance Director, please apply via the button shown.