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Public Relations Account Executive

3 months ago

London Area, United Kingdom PAN Full time

PAN Communications is a leading independent, PR and integrated marketing agency working with growing technology brands across B2B and consumer. Verticals we work in include cyber, fintech, automotive, HRtech and much more

We’re not just churning out press releases. We're launching creative campaigns that stand out and drive change. Over the past year that’s included championing the value migrants play in UK society, calling for company shareholders to have greater rights, and highlighting the role 3D scanners play in investigating war crimes in Ukraine.

We’re passionate about our work, and even more passionate about our team. PAN prioritises its employees' well-being and development by offering an excellent benefits and compensation package, a dedicated career coach model, and a vibrant culture that thrives on creativity, curiosity, connections and creativity.

This is the dream job for an ambitious and creative PR professional looking to develop your career.

You will carry out day-to-day account execution and administration and should be a capable and confident operator who has a solid, but still developing understanding of the required basic media, along with strong communication skills. You are aware of the media tools available to create required media coverage in all PR areas.

Key Responsibilities

  • Bring campaigns to life: Working as part of a team to implement and execute exciting and creative PR strategies and plans, with a particular focus on the interesting work our cyber security clients are doing
  • Client mastermind: Own an understanding of your clients, including products and services, competition, marketplace, and business model and sharing that insight when communicating with them
  • A creative spark: Identify and brainstorm creative ideas (big and small) to get our clients noticed
  • News guru: Consuming a wide mix of media (newspapers, broadcast, social media platforms, trade publication, lifestyle) to identify fresh media opportunities for your clients
  • Media maverick: Media outreach to secure coverage for press releases as well as wider press office opportunities (commentary, bylines, profiles)
  • Wizard of words: Drafting a range of copy, including press releases, commentary, opinion articles, social media posts, and more
  • Pitching pro: supporting your colleagues in developing and presenting new business pitches to companies you, and we, want to work with
  • Forge lasting connections: Build strong connections with colleagues, clients, partners and the media
  • Metrics magic: Support the wider account team’s media relations activity by maintaining coverage and metrics trackers, as well as updating media lists and databases
  • Winning formula: Identifying awards and categories, developing/updating calendars, tracking submission timelines and client notifications, and tracking for winner notifications

Minimum requirements

  • You’ve got one year’s solid experience working in PR, whether in an agency or in-house role and internships
  • Good interpersonal and communication skills, including writing skills
  • Able to multi-task and adapt. PR agency life can be fast-paced with shifting priorities
  • A creative and curious mindset
  • Passion for learning and developing new skills
  • Eager to get stuck in – a collaborative and team player attitude
  • A news hound with an interest in technology, especially current affairs and business issues
  • Strong attention to detail – you can spot a typo a mile off
  • Organisational wizard
  • Keen interest in social media trends and tactics
  • Desire for a long-term role within a fast-paced PR agency
  • Bachelor’s degree preferred, but not required