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Digital Marketing Executive

4 months ago

Bournemouth, United Kingdom learndirect Limited Full time
Careers with learndirect Digital Marketing Executive Digital Marketing Executive

Contract type: Full-time, Permanent

Location: Bournemouth, SouthWest BH2

Through education, people can transform their lives and reach career goals. learndirect has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.

As the UK’s leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers. Our work is to empower, inspire, and transform lives through flexible education made accessible to all.

From Access to Higher Education Diplomas and GCSEs to animal courses and accredited dental nursing qualifications, we offer education to individuals from all backgrounds and at any stage of their life and career.

Through partnerships with industry-leading providers in multiple sectors, learndirect has helped more than 4.5 million learners get the qualifications they need. With rapid expansion well underway, you could become a part of the online solution to educational needs.

To support the continued growth of the company with developing and delivering purposeful creative for brand projects. From first scribbles to beautifully crafted solutions, this role will inspire and evoke the revolution of online learning and inspire digital learners to reach their full potential.

Job Purpose: The Digital Marketing Executive will work closely with the Digital Marketing team and will be a core member driving audience growth, generating significant leads for the sales team and maintaining strong relationships with existing learners.

Key Responsibilities and Accountabilities:

  • Work within the Marketing team to support on paid advertising campaigns.
  • Google analytics, to include Google Ads and affiliate networks.
  • Support the Sales department with generating leads and support customer journeys.
  • Extract data from internal systems to be used for email campaigns.
  • Taking a data-driven approach, developing test and learn plans for optimising targeting, creative and marketing messages.
  • Review past and current campaign analytics, suggesting ways to increase loyalty and engagement.
  • Taking content that has been written and creating pages on the website and working with the wider marketing team to position and display the content to generate results.
  • Create and deploy a reengagement strategy for leads/learners who aren’t currently engaging emails.
  • Utilise HubSpot's reporting and analytics capabilities to track and measure the success of marketing campaigns, sharing results with stakeholders.
  • Create engaging content for social media channels, including Facebook, Instagram, and TikTok.
  • Collaborate with the creative team to produce high-quality visual and written content.
  • Supporting with community communications.

What we are looking for in you:

• Experience within the Marketing function

• Understanding of web analytics, social media, and email marketing

• Detail-oriented, organised, and capable of managing multiple tasks and deadlines effectively.

• Strong communication skills, both written and verbal, with the ability to craft engaging and relevant content.

• Experience working in a similar role within the education industry - preferred

Why work with us?

  • Complete a course of your choice after your probation period
  • Excellent holiday allowance plus bank holidays – to include one extra day’s holiday for your birthday / appreciation day
  • £50 Amazon thank you Voucher for your birthday
  • Company pension scheme
  • Employee Assistance Programme
  • Refer a friend scheme
  • Inclusive culture and positive working environment
  • Staff social events

We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.

Proposition: Empowering people to reach their potential

Our Mission: Removing barriers (time, tech, cost) to enable a ‘learning lifestyle’.

Our Vision: To create the modern approach to learning

Our Values: Working with PACE we strive to be:

Passionate “We show pride, enthusiasm, and dedication in everything that we do, for our learners, our customers, ourselves, and each other”.

Agile “We positively embrace and respond quickly to change through a flexible, proactive workforce that seizes opportunities”.

Courageous “We challenge the norm, creating continuous business improvement and opportunities through entrepreneurial thinking balanced with a sound commercial approach”.

Empowering “We trust and inspire people to do their best and believe in themselves. We are open to a diversity of ideas, approaches, and points of view”.

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