Ecommerce Manager
3 weeks ago
The role:
Drive trade against revenue targets and other KPIs including average order size, value, conversion rates and returns.nOwn the analytical and CRO tools that will help unlock greater insightnWork with the Head of Digital Marketing to shape, then implement a long-term e-commerce strategy and tactics to exceed revenue targetsnGenerating relevant reporting i.e. weekly, monthly, annually vs targetsnWork with Marketing function to build, execute and optimise marketing tactics to generate incremental traffic (including paid search, paid social & CRM) to the store;nOwn product collections, categories and tags within Shopify to create a streamlined customer journeynUnlock customer and business insight (through deep segmentation) to optimise our e-commerce activities;nProvide expertise on current e-commerce industry best practice, with Trading / CRO focus;nManage product launches and uploads on Shopify in line with the release calendar ensuring collections are online and visible in all relevant collections.Work with Graphic Designer and Creative Producer to ensure visual assets are accurate and ready for new product launches or promotion
About You:
● 3+ years’ experience in developing and implementing eCommerce strategy in a retail DTC environment.n● Expert at using Shopify (2.0) and common 3rd party applications.n● Experience using analytical / CRO tools like Google Analytics and Google Search Console.n● Ability to optimise inbound traffic channels from Organic, Earned, Paid Media & CRM;n● Have an understanding of customer behaviour and how best to drive conversions from both new and returning users.n● Ability to work to KPI targets to deliver large growth across multiple international markets.n● A self-starter with an inquisitive mind that can put themselves in the customers’ shoes.n● A quick learner who can process lots of information and prioritise action;n● Able to share insights with the wider business with digestible information and actionable
Benefits:nBased in EnfieldnHybrid working 3 daysnAwesome collaborative and relaxed culturenFast track developmentn£50k DOE
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