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Digital Data Analysis

4 months ago

Manchester, United Kingdom Culture Shift Full time
The Head of Digital Demand Generation will create and deliver comprehensive demand generation strategies to drive qualified leads and pipeline growth. We need a creative approach to our digital strategy and are looking for someone who can bring new and untested ways to approach demand as well as the ability to implement tried and tested methods at pace.
To own top to mid funnel KPIs – website traffic, leads, MQL, SQL and conversion rate optimisation
Own objectives across the marketing funnel – from website visitor to SQL – track and optimise performance at each stage in the funnel, and create a predictable, scalable demand generation engine.
Be able to understand the minds of our buyers to create authentic conversations and campaigns that move them through the funnel, and help speed up sales velocity.
Utilise marketing automation and CRM platforms to build, execute and track campaigns, ensuring optimal performance and ROI.
Identify and prioritise lead generation channels and tactics, including but not limited to email marketing, content marketing, social media, SEO/SEM, events, webinars, and partnerships.
Understand and monitor web analytics dashboards and reporting tools to create reports, budgets, campaign performance, ROI, and channel metrics. Using tools to help with measuring and tracking results in a thorough way and automating where possible.
Monitoring and optimising website traffic and conversion rates through SEO, SEM and other digital marketing channels.
Stay up-to-date on industry trends, best practices and emerging technologies in demand generation and digital marketing.
Collaborate with the content marketing team to develop compelling content assets that resonate with target audiences and drive lead engagement.
Bachelor’s degree in marketing, business, or related field. MBA, Google Analytics, HubSpot) are a plus.
~10+ years of experience in demand generation, digital marketing, or related roles.
~ Strong understanding of marketing automation and CRM platforms.
~ Proficiency in data analysis and reporting, with the ability to derive actionable insights from complex datasets.
~ Excellent project management skills with the ability to prioritise and manage multiple campaigns simultaneously.
~ Creative thinker with a problem-solving mindset and a passion for innovation in demand generation strategies.
~(Joining our team at Culture Shift offers the opportunity to work in a collaborative and innovative environment, where your contributions will directly impact our growth and success. Apply now to join our team and help us take our demand generation efforts to the next level.
Flexible working hours
~ Brand new tech / computer equipment
~ Company Pension (NEST)
~25 Days annual leave (plus Bank Holidays)
~ Employee Assistance Program
~ Perks Platform, providing a range of benefits, discounts and deals;
~ Contemporary city centre office
~ Cycle to Work scheme
~