Senior Data Analyst

1 month ago

Victoria Greater London, United Kingdom EF Recruitment Full time
Our client a global FinTech company with UK headquarters in London is seeking a Senior Data Analyst for a 12 month contract based in central London. You will analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business.
Responsibilities
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
* Build dashboards to help the business understand cross-channel demand generation effectiveness
* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
* Strong stakeholder management, partnership and in?uence
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
* Global organization and great support
* Long contract
* Casual dress
* Free breakfast

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