CRM Manager
1 month ago
Fella & Jones are partnered with this innovative Premium Womenswear Brand as they continue their exciting growth. The brand are currently looking for a talented CRM Manager to join their team
Reporting into the Head Of Performance & Digital Marketing, key responsibilities include
- Retention Strategy: Design and implement retention strategies across CRM, email, SMS, and loyalty channels.
- Customer Lifecycle: Map and optimise the customer journey to boost engagement, repeat purchases, and loyalty.
- Data-Driven Insight: Build and manage retention analytics frameworks to uncover insights and inform decisions.
- Loyalty Program Design: Create and optimise loyalty programs that elevate the customer experience.
- Campaign Leadership: Oversee the execution of email and SMS campaigns with impactful, personalised messaging.
- Cross-Functional Collaboration: Work with marketing, creative, and e-commerce teams for seamless customer experiences.
- A/B Testing & Optimisation: Test and refine retention tactics to achieve key metrics like repeat purchase rates.
- Trend Monitoring: Stay ahead of industry trends and apply them to innovate our retention efforts.
What the brand is looking For
- Experience: 2+ years in retention marketing, CRM, or lifecycle marketing (fashion/e-commerce preferred).
- Analytical Mindset: Proficiency with tools like Google Analytics and CRM platforms to leverage customer data.
- CRM Expertise: Proven track record in managing email, SMS, and loyalty programs.
- Customer-Centric Approach: Strategic thinker passionate about enhancing the customer journey.
To be considered for the role, please apply via Linkedin or contact the Fella & Jones team at
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