Senior Account Manager

SENIOR ACCOUNT MANAGER

THE BIG PICTURE:

The VCCP Partnership is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. Their founding client was BT Cellnet, now more commonly known as O2 and the most awarded brand in IPA effectiveness history.

Across the Partnership, we work with a broad spectrum of clients from O2 and CompareTheMarket to easyJet, Paddy Power, Dominos and Cadbury. Our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build.

We also provide very senior strategic planning for clients, customer journey mapping and helping clients to envision their future business, beyond just communications.

WHY DO WE EXIST:

So what do we actually do? Put simply we exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It’s why we describe ourselves as ‘the challenger agency for challenger brands’.

HOW WE DO IT:

CONCENTRATED BRAND IDEA:

We distil a brand’s purpose into just a couple of words that everyone can understand. No waffle. We call this a concentrated brand idea.

UNLIMITED CREATIVITY:

When we develop a creative concept to communicate the concentrated brand idea we ask three simple questions. Why will people talk about it? How can they get involved? What will keep the conversation going? If we can’t answer them, we start again. Because otherwise, we’re wasting time and clients’ money. And our ultimate aim is to create work that becomes part of popular culture.

BRAND WORLD:

We then create a brand world that transcends all media channels. A look, a tone, a behaviour that’s indelibly branded, instantly recognisable. Whether it’s broadcast, direct marketing, digital or a social media campaign, it should unmistakably belong to the brand. Indeed, we believe the strongest brands should live in a world of their own creating.

OUR CULTURE

The VCCP Partnership has a unique culture, and we are looking for people who will make a positive contribution to this, therefore the candidate must have the following attributes:

• A collaborative nature
• An entrepreneurial spirit
• Take pride in their work
• Have an honest approach
• Be un-precious and be able to recognise that a good idea can come from anywhere
• Take responsibility

ABOUT VCCP BLUE

To get to what VCCP Blue is, we need to start with why VCCP exists…

VCCP was born as an antidote to the big global behemoths. We believe that when agencies get too big, they lose the qualities that make them brilliant: responsible, agile, entrepreneurial. We believe we should be a lubricant to clients' businesses, not a brake.

Once VCCP grew in size, rather than letting it get slow and cumbersome, we just started again. We created a new start up: VCCP Blue. It has its own management team, creatives, account teams, planners etc.

Crucially we have the same values, same strategic and creative output, whilst also having the same care and culture for our employees and want to support them to get to where they want to.

But we have a different group of clients. We work with some of the most iconic brands in the UK and the world:

• CompareTheMarket, perhaps the most iconic campaign of the past decade – Blue
• Tango, one of the most controversial ad campaigns of the year – Blue
• Cathay Pacific global – Blue
• White Claw, the world’s number 1 Hard Selter brand - Blue

We hope you like some of the work we make. And if you don’t, that’s cool too, we want people to join who want and can make the work better. And we want to do it nimbly, with the client’s best interests in mind, and with a smile.

RESPONSIBILITIES

The Senior Account Manager will be committed to making a positive contribution to the VCCP Partnership and ensuring we deliver motivating, insightful strategies and powerful creative ideas that are excitingly and professionally implemented.

WHAT MAKES A BRILLIANT VCCP BLUE SENIOR ACCOUNT MANAGER:

VCCP Blue Senior Account Managers are the lynch pins of the agency. They are constant throughout the process of the day to day running of the account ensuring it runs as smoothly, effectively and efficiently as possible. They are the facilitators for ensuring the best environment throughout to create the best work.

CREATIVE:

The creative aspirations across the VCCP Partnership are very high. Our Senior Account Managers should be able to demonstrate outstanding creative judgement and, working with the Planning and Creative department, take responsibility for the highest standard of creative output possible. They shouldn’t be afraid to challenge the work to make it better. They are also responsible for helping to prepare inspiring creative briefings and client presentations and be able to present confidently and passionately when required. They should live and breathe our agency mantra ‘to create work that populates culture’ and should be relentless in their pursuit of doing this.

STRATEGIC:

The VCCP Partnership is famous for its strategic thinking. Senior Account Managers at VCCP Blue are expected to input into the strategic process and have a well-informed strategic point of view based on a good understanding of the client’s competitor set, and wider out of category examples.

CLIENT MANAGEMENT:

Our Senior Account Managers build and maintain good relationships with the day-to-day clients at a mid-level and are expected to gain their confidence quickly. It goes without saying that all SAM’s at VCCP Blue should be born multi-taskers and have the ability to spin many plates at the same time, whilst displaying charm and calmness to the internal VCCP team and client. They should be microscopic in the detail and provide dedicated support to the Account Director leading their piece of business.

COMMUNICATION:

VCCP Blue Senior Account Managers have excellent communications skills, both internally and with the client. They are born presenters; they have professionalism and presence with their clients and are clear and concise in all spoken and written communications both to the client and the internal team. They capture all client feedback and disseminate the relevant information, clearly and concisely to the wider agency and client teams as required.

LEADERSHIP & TEAMWORK:

VCCP Blue Senior Account Managers must be able to work with creative producers to ensure the smooth running of the account. They take the initiative and thrive on the entrepreneurial opportunities that present themselves, reporting directly into the Account Director. They are excellent at inspiring their planners and creative partners through the cycle of a given project. Process experts, they know how to make the agency work and drive the creative production process in partnership with their producer. They are born leaders.

FINANCIAL:

VCCP Blue Senior Account Managers support the Account Director in the day-to-day financials of the account. They work with their creative production partners to keep track of production budgets whilst supporting the Account Director on fee’s, budgeting and forecasting. They have a good understanding of the client’s budget, but in keeping with the agency's entrepreneurial spirit, are always on the lookout for opportunity and growth.

INTEGRATION:

Written large across the walls of the agency is VCCP’s founding mantra is ‘IT ONLY WORKS IF IT ALL WORKS’. All Senior Account Managers in the VCCP Partnership should have a broad range of skills to ensure ideas are conceived and delivered with this in mind. They are responsible for challenging siloed thinking by ensuring an idea is media agnostic and that it is a simple enough thought that can work across every consumer touch point.

ATTITUDE:

• A passion for all things creative and advertising
• Resilience to keep going in a fast paced environment
• Strives for excellence
• Can do attitude
• Approachable and personable
• Builds rapport and is able to quickly establish excellent working relationships
• Team player

WHAT WE CAN OFFER YOU:

We work hard at keeping our teams motivated by offering continuous training and development opportunities, varied workloads, a competitive benefits package, good work-life balance and a fun and engaging office environment.

VCCP DE&I Statement

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via