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Ecommerce + CRM Executive
4 months ago
Ecommerce + CRM ExecutivenTerms
: Full TimenLocation
: London / Remote
ABOUT USnSince 2015, Duke + Dexter has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers and pioneers who do things differently, who go against the grain.
JOB PURPOSEnReporting to the Chief Operating Officer, the Ecommerce + CRM Executive is responsible for running the D+D website, helping to create an industry leading site experience as well as managing our email marketing campaign execution.nWe are looking for a sharp personality who will own their role in a relaxed/ entrepreneurial atmosphere.
WHAT YOU’LL DOnRun the D+D websiten·
Daily management of DUKE + DEXTER website.n·
Ensure successful product uploads and campaign launches. Managing all tagging and Metafields to create highly engaging and converting product pages.n·
Site merchandising to enhance product discoverability with a keen eye for product curation and balancing commercial and stock needs of the business.n·
Work on all content and creative update to the site as well within sections such as D+D world, Help sections etc.n·
Optimise our on-site search function to drive conversion.n·
Help with the management of development agency to refine the roadmap of development improvements to the D+D site.n·
Manage product pricing and localised content using Shopify Markets.n·
Drive consistent UX improvements to the D+D website to drive conversion, AOV and revenue per user.n·
Work closely with product and marketing teams to ensure assets that are delivered are in line with best practice.
CRMn·
Day-to-day execution of our email marketing strategy, ensuring all campaign comms are sent out in a timely manner in line with our communication calendar. We use Klaviyo.n·
Ensure synchronisation between the website experience and what we are talking about across our email marketing communications.n·
Optimise creative and performance of our email automation flows to drive more revenue.
Reportingn·
Monitor and analyse user behaviour through tools like Shopify, GA4 + HotJar to identify conversion bottlenecks and opportunities for improvement.n·
Consistently provide performance reports and recommendations for e-commerce improvement, leveraging insights from data analytics.n·
Monitor and track CRM key performance metrics.n·
Develop monthly creative summary report outlining key learnings from web and CRM initiatives to share with the creative team.
WHAT YOU’LL HAVE
·
1-2 years of experience in a similar position.n·
Shopify experience.n·
A strong analytical skillset.n·
Ideally Klaviyo experience, but if not similar experience with a CRM system.n·
Fashion / retail experience. Industry relevant experience is usually a plus for us.
