Digital Marketing Manager
3 weeks ago
The successful candidate will be responsible for playing a pivotal role in planning, executing, and optimising digital marketing campaigns to achieve exceptional client results.
Main responsibilities will span across various digital channels, including paid social, paid search, and programmatic display. With a predominant focus on paid social (70%), you’ll navigate the entire marketing mix, emphasising digital Performance conversion campaigns. You will collaborate with industry giants such as Meta, TikTok, Linkedin and DSP representatives to ensure the implementation of best-in-class campaigns aligned with client objectives.
Roles & Responsibilities:
* Plan and execute paid search, paid social, and programmatic display campaigns, consistently delivering valuable client results.
* Architect campaigns aligned with best practices and client objectives.
* Collaborate with Meta, TikTok, Google and DSP representatives to execute best-in-class campaigns.
* Track campaign performance, recommend optimisations, and implement them.
* Pave the way for new digital buying techniques, including modern search practices and measurement- focused bid strategies.
* Attend virtual and in-person meetings, working closely with clients.
* Assist the Digital Director in department level decisions, implementing processes, and adopting new technologies for enhanced efficiency and performance.
* Manage a Digital Account Executive and support senior employees.
* Contribute to the recruitment, selection, onboarding and induction and of new team members, ensuring seamless integration into the company culture and processes.
* Leverage your experience and expertise to contribute to the collective knowledge pool. Foster cross-team collaboration by sharing insights and best practices with colleagues.
* Set the standard by adhering to company policies, procedures and directives, Ensure the team is fully aware of and compliant with these guidelines.
Experience, Knowledge & Qualifications:
* Technical expertise, business acumen, agency (multi-client) experience
* At least 18 months of experience at Account Management level
* 2/3 years agency experience.
* PPC Campaign Management
* A degree in Marketing, Advertising, Business, or a related field is desirable, though not essential.
* Professional certifications in digital marketing, such as Google Ads and Facebook blueprint, are highly desirable.
* Experience of hands-on, in-depth experience in paid search.
* Proven experience in planning and executing paid social and /or programmatic display campaigns.
* Demonstrated ability to oversea all aspects of a paid media campaign, including keyword research/audience creation, copywriting, bidding, concept planning, search term analysis, and landing page optimisation.
Working hours are Monday – Friday 40 hours per week, Hybrid working (3 days in the office)
In return our client offers a salary up to £40,000 per annum (depending on experience)
Market 36 Recruitment Ltd cover a variety of sectors including Commercial, Industrial, Engineering, and HR & Finance. We take pride in building strong working relationships with local employers and candidates
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