Paid Social Manager

3 weeks ago

Manchester, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Paid Social Manager

Ecommerce – Beauty

Greater Manchester


Our client is a £25+ million turnover eCommerce retail brand, in the beauty space.


The story of this brand is something to be admired, they have secured a leading place in this diverse market to become a worldwide recognised brand name with most loyal customers.


Growth continues to stay on the agenda with new territory plans, product lines, as well as growing headcount including this key strategic hire for Paid Social Manager.


The focus of this role is to manage the overall Paid Social strategy, identifying opportunities to optimise campaigns performance and ultimately delivering better ROI and sustained growth thin the channel and business growth.


Key responsibilities:

  • Manage the Paid Media strategy, driving new initiatives within the channels forward – full ownership. Paid Social and Display.
  • Fully optimise Paid Social, Display and Affiliate campaigns and activity to support the most commercial plan that delivers cost-efficient, incremental value.
  • Multi-channel, but a key focus will be on Paid Social and Display. Having fun with this channel and campaign content.
  • Implement innovative strategies to achieve business targets and growth across our paid media accounts.
  • Budget management, £multi-million+ - full ownership
  • Report on Paid campaign performance, spotting risks and opportunities. Plus solution offering
  • Collaborating with wider teams across SEO, CRM, UX, CRO & Product



What I’m looking for:

  • I’m looking for 4+ years’ experience working in a fast-paced Paid Media team on either Paid Social or Display.
  • Strong understanding of marketing funnels, attribution, and conversion journeys
  • High degree of numeracy with great Excel & Google Analytics knowledge
  • Ability to identify issues and be pro-active in providing solutions
  • Good team player with effective communication and presentation skills

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