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Head of Acquisition

4 months ago

London Area, United Kingdom Tearfund Full time

We are excited to be working with a very well-known international development charity to help them find a Head of Individual Giving for a 12 month maternity contract. They are looking for an experienced fundraiser with a strong leadership track record, who can help them with their mission of alleviating poverty around the world.

You will be responsible for:

  • Lead the development and delivery of a cost effective individual donor recruitment strategy
  • Recruit new individual donors, targeting individuals who have greatest potential to continue their support for the work of the charity throughout their lifetime and by engaging in whole life response
  • Plan and execute strategic brand and marketing campaigns designed to appeal to new audiences of individuals and families who have not previously supported the charity, using multiple marketing channels including, but not limited to digital advertising, social media, PR, OOH, TV, radio and print.
  • Align fundraising activity with wider vision, mission and brand identity
  • Achieve acquisition KPIs and specific appeal targets
  • Work alongside the Head of Retention in the strategy and planning of the journey from conversion through to welcome and onboarding
  • Line management of at least 2 direct marketers

Person specification:

  • Experienced charity fundraiser or marketeer with leadership experience
  • Strategic thinker who sees the big picture, capable of adapting tactics to maintain focus on delivering the high level strategy. Well-developed understanding of fundraising and marketing principles
  • Multi-channel marketing experience across a variety of media channels including digital marketing, social media, PR, OOH, TV and radio
  • Strong experience of managing creative, media and digital agencies to deliver campaigns and achieve numerical and fundraising targets
  • Experience in KPI tracking and analysis and subsequent application to course correct strategy
  • Significant experience of project managing multi-channel projects with multiple stakeholders
  • Experience of overseeing project management
  • Experience of supporting team members to meet deadlines and manage workload

What's on offer:

This role is offering a salary of £55,000 for this 12 month maternity contract, on a hybrid basis. This is a fast moving role and applications will close as soon as a suitable candidate is found.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make adjustments to always ensure a fair process.