Data Analyst

4 weeks ago

London Area, United Kingdom Eleven Eleven Full time

ABOUT THE COMPANY:


We are seeking an experienced Senior User Acquisition Analyst to join a leading mobile games publisher


As a Senior User Acquisition Analyst, you will be responsible for leveling up the Analytics team and the marketing team to reach new users. This full-time remote role requires a minimum of 3 years' mobile games industry experience.


RESPONSIBILITIES:

  • Acquire a firm grasp of our primary KPIs, how we analyse and optimise them
  • Manage the data infrastructure and initiate connections with key product stakeholders
  • Take charge of our User Acquisition data pipeline from MMPs to internal BI, ensuring data integrity throughout the UA process
  • Create reliable forecasting models to aid the UA team in understanding long-term ROAS
  • Establish a baselining methodology to offer insights on the broader impact of UA on game revenues


Essential Skills

  • Strong understanding of UA on Google Play and iOS space
  • Demonstrable experience of implementing scientific LTV and retention models to forecast our Paid Media profitability
  • Experience with data visualisation tools (Tableau, Looker, Yellowfin etc.)
  • Proficient in SQL, Python also a bonus
  • 3+ years marketing experience in the mobile games industry

No visa sponsorship is available for this role.


How to Apply:

If you're a Senior User Acquisition Analyst (Mobile) seeking an innovative team, please submit your resume and portfolio to Qualified applicants will be contacted for interviews.

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