Director, Content Engine Lead

GSK
Senior Manager, Procurement - US in Philadelphia, PA

Johnson & Johnson
Product Director (Senior Manager), Professional Promotion Marketing, TAR-200 in Horsham, PA

Company: Pfizer
Location: Collegeville, PA
Employment Type: Full Time
Date Posted: 05/17/2024
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Government and Policy, Healthcare, Other, Healthcare, Practitioner and Technician, Information Technology, Legal, Sales, Publishing, Broadcasting/Communications, Quality Control, Research & Development, Medical, Energy / Utilities

Job Description

Director, Content Engine Lead
**Why Patients Need You**

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of our patients faster and with more impact.

**What You Will Achieve**

The Director, Content Engine Lead, is a new role within the Chief Marketing Office that reports up through the newly established Earned and Partnerships function.

You will join this team and help to establish the content and opportunistic strategy (based on insights / analytics) for our commercial portfolio and our CMO executive content.

You will build and manage a team that drives this content strategy across our portfolio of commercial products.

You will assess and advise on optimizing content/social channels integrated with our commercial platforms where there are gaps; manage KPIs for content channels and continuously adapt based on audience and business needs.

You will create agile process for brands / commercial organization to respond to opportunistic moments with content that fits into culture.

You will help to evolve and maintain a rapid response and proactive content engine - aligned to priorities and therapeutic areas.

You will need to work cross-functionally to create commercial / marketing content across a matrix environment (corporate affairs, cross-CMO organization, brand teams).

**How You Will Achieve It**

+ Work with brand marketers to produce optimized social & digital creative that employs & understands platform best practices and nuances

+ Oversee continuous improvement of all brand social platforms & creative, to ensure they meet audience needs and business objectives

+ Partner with marketers and communications teams on editorial planning designing, creating, editing and publishing of relevant content based on commercial objectives and cultural contexts

+ In partnership with SEO lead, develop, implement ongoing optimization of SEO strategy for content

+ Capture of analytics in partnership with social listening and reporting lead to evaluate ongoing performance of content

+ Responsibility for creating content and driving visibility for CMO executive and leaders

+ The individual will be responsible for developing and executing strategies to accelerate and simplify how we bring digital content externally; working to create new processes that enables faster, agile review processes

+ The ideal candidate is a strategic thinker with a strong understanding of content marketing, in-house and external agency management models

+ This colleague has the ability to leverage cutting-edge tools to create dynamic and personalized content across our owned platforms

**Qualifications**

**Must-Have**

+ Bachelor's degree

+ 10+ years of experience either in-house or at the agency setting

+ Strong understanding of social media platforms

+ Strong examples of past work executing content strategies and campaigns

+ Strong project management skills

+ Growth mindset and ability to build something new in a white space

+ Excellent written skills for digital properties

+ Strong understanding of the legal and compliance regulations in the healthcare marketing space

+ Experience working with hybrid and central/decentralized content teams

+ Experience working in regulated industries or able to think strategically about prioritization and scale in this environment

+ Experience defining content-related KPIs and measurement strategies

+ Experience managing decoupled content environments in a way to minimize overlap and inconsistencies of brand voice when multiple environments inadvertently compete with each other across search and social

+ Compelling communication skills

+ Aptitude for convincing others (internally and externally) of the value of their ideas

+ Exceptional interpersonal skills and mastery of working in a matrix environment

+ Must be able to both drive strategy and execute with speed and high quality

+ Role model forthe PFE Values (Courage, Excellence, Equity and Joy)

+ Executive presence and ability to interact and influence effectively with all levels of the organization

**Nice-to-Have**

+ Master's degree

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

**Additional Job Information:**

**Last Date to Apply: May 16, 2024**

Any Pfizer US Location

The annual base salary for this position ranges from $161,600.00 to $269,400.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

* The annual base salary for this position in Tampa, FL ranges from $145,400.00 to $242,400.00.

Relocation assistance may be available based on business needs and/or eligibility.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Mkt & Sales/Commercial Bus Contact Information Company Name: Pfizer
Website:
Company Description:

Please visit our employer showcase

The All-inclusive destination with luxury suites and villas, tropical excursions, activities, day & night parties AND MORE Reserve NOW

Join us at the HBCU CONNECT Conference & Career Fair in Washington D.C. on June 28th and 29th for Careers, Professional Development, Entertainment & More

Mark your calendars for this epic BOTB event in California at SoFi Stadium This promises to be a moment to remember. Get Tickets NOW

Are you looking to enhance your career and stay connected with your peers? Check out Your Network Now.

Maximus Presents 'Meet the Counsel' - A Special Opportunity for HBCU Postgraduate Law Students Register Today

Apply now to win free money for College

#J-18808-Ljbffr

---