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Conversion Rate Optimisation Manager
4 months ago
Closing Date
27 June 2024
What is the purpose of this job?
We are seeking a Conversion Rate Optimisation Manager to join our National Rail team who has experience in digital product management, digital marketing or e-commerce with a data-focused and strategic mindset. The ideal candidate will be accountable for analysing and maximising conversion rates across our web and app platforms to drive revenue growth, and enhance the user experience.
What can I expect to do in this job?
The role is split into 2 pillars. The first focuses on managing and delivering plans to optimise conversion rates which will involve:
- Working with design, development, and product teams to enhance user experience and remove pain points in the conversion process.
- Implementing A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and drive conversion improvements.
- Ensuring consistency in branding, messaging, and user interface elements to maintain a seamless user journey.
The second pillar focuses on data analysis and reporting which will involve:
- Utilising insights from user research, heatmaps, usability testing and analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Conducting thorough analysis of user behaviour and funnel performance to identify areas for improvement.
- Generating regular reports and actionable insights from conversion rate performance and test results.
- Monitoring industry trends and competitor activities to identify opportunities for optimisation and innovation.
- Essential
- Proven 3 year’s experience in digital product management, digital marketing or e-commerce with a focus on conversion rate optimisation.
- Proficiency in web analytics and experimental / CRO tools such as Google Analytics, Adobe Analytics, WTO or similar platforms.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
- Experience with A/B testing, multivariate testing, and other experimentation methodologies.
- Excellent communication and stakeholder management skills with the ability to work cross-functionally and influence change at all levels.
- Knowledge of web design fundamentals, UX/UI best practices, and usability testing methodologies.
- Desirable
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Experience using a tag management solution such as Google Tag Manager or similar.
- Knowledge and some use of JIRA and Miro would be beneficial.
- 30 days annual leave
- 75% reduction on UK rail travel (for work and leisure) - more below
- Reduced international rail travel
- Interest free season ticket loan
- Contributory defined benefit pension scheme
- Give As You Earn scheme
- Subsidised private medical care
- Healthcare cash plan scheme
- Employee Assistance Programme scheme
- Flexible working
- 30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)
- Personal Development Days
- Employees may sell up to a maximum of five days’ leave. Employees can buy up to a maximum of five days’ leave. These figures will be pro rata for part-time employees
