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Head of Consumer PR

4 weeks ago


Tunbridge Wells, United Kingdom Vermelorpo Full time
Head of PR - Distribution
Location: hybrid working, minimum one day in the office per week (main locations Tunbridge Wells, Peterborough, Manchester and Portsmouth).
Having enjoyed a period of sustained growth, to support business demands we have a newly created senior role. Reporting to the Head of External Group Communications, the candidate will lead on the consumer PR activities, our insurance broker brands which include classic car, motorbike, motor, pet and motorhome.
We are seeking an innovative, proactive, and creative team member, with excellent attention to detail and driven to succeed.
You will be supporting senior leaders and must be comfortable with all aspects of PR. This includes creating, developing and implementing strategic PR plans across the division, representing brands at journalist meetings, compiling media lists, writing press copy, briefing on journalist interviews and assisting in reactive communications and media complaints.
Lead on the consumer PR activities across the division, working with other team members in the Group External Communications team. You will be responsible for the creation and implementation of strategic PR plans that align with wider marketing and business objectives.
Provide counsel and guidance to the leadership team on consumer PR activities.
Secure online and print coverage in top tier and specialist consumer media for applicable brands. Develop creative PR (one-off and campaigns) to support business activity and targets, including product launches, thought leadership articles and profile building.
Be part of the External Communications team press office rota and have responsibility for actioning requests, including media complaints, on designated days.
Collaborate with the MI team to identify key customer trends as the basis of news releases and campaigns.
Be ‘in the know’ regarding the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive media coverage. This can include planned relevant awareness days and news hijacking opportunities.
Multiple years of progressively more responsible positions in communications, with a consumer PR background.
Experience in using media monitoring and press distribution platforms, such as Roxhill and Hype factors.
Bachelors Degree in Communications or a related field required.
Be an exceptional creative thinker; able to demonstrate being a hands-on communications expert who thrives on the creative process and written word.
have a holistic approach about how other disciplines would complement PR plans.
Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.
Ability to tailor communications to different audiences based on each brand.
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