Senior Marketing Executive

4 weeks ago

City of London, United Kingdom Caselton Clark Full time

Senior Marketing Executive London (Hybrid Working) Salary £36k plus bonus The company: Our client is a market leader in delivering cutting-edge events, information and media solutions. This is a unique chance to build a high-profile executive career within an exceptional and dynamic organisation that values your professional development. The role: As a Senior Marketing Executive, you'll spearhead innovative marketing campaigns for a wide range of B2B events, working closely with a dedicated team. Your key responsibilities will include: Management and execution of multichannel marketing campaigns Managing data research processes with key stakeholders to target the right audience Detailed campaign analysis to identify key levers Effective email marketing, copywriting and data segmentation Leveraging affiliate marketing through speakers, sponsors, media partners and associations Implementing and managing a social media strategy Attending weekly project team meetings The Successful Candidate: 2+ years’ marketing experience within B2B events Ability to fulfil marketing plans autonomously, with guidance from your manager Effective time management and prioritisation of short and long-term projects Strong written communication skills Able to apply copywriting principles to external marketing communications Able to conduct basic data analysis to inform the direction of the marketing campaign Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics Please send your CV to to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.

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