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Marketing Manager

2 months ago

Glasgow, United Kingdom Telefónica Tech Full time

This role can be based in one of the following locations: Glasgow or London

Full-time, Hybrid - 2 days a week in the office but can be flexible


Telefónica Tech (part of the Telefónica Group) is a leading NextGen Tech solutions provider with a highly diversified team of over 6,000 exceptionally skilled employees and +60 nationalities.

We serve more than 5.5m customers every day in over 175 countries, with a global ecosystem of market-leading partners. Global strategic hubs: Spain, Brazil, the UK, Germany.


The Telefónica Tech UK&I hub has an end- to-end portfolio of market leading services and develops integrated technology solutions to accelerate digital transformation through: Cloud, Data & AI, Business Applications, Workplace Services and Cyber Security & Networking.


Values: Open, Trusted and Bold


Trusted Partners:


  • Microsoft: Top 3 Service Providers, Azure Expert Status, Fastrack & Inner Circle Partner
  • HPE: Platinum Partner – FY23 UK&I Solution Provider of the Year
  • Palo Alto & Crowdstrike: part of our NextDefense Cyber Security Portfolio
  • Fortinet: Elite VIP Program – one of only 2 in the UK
  • AWS: Advanced Solution & Managed Service Provider Program


Job Description


Are you an experienced Marketing Manager looking to take the next step in your career? Our team is hiring a Marketing Manager to support our strategic marketing activities for the UK&I Business Applications offering.


In this role, you will work predominantly within the Strategic Marketing area, leveraging your deep marketing and industry knowledge and cutting-edge strategies to develop and lead a plan of integrated marketing activities for Business Applications.


Reporting into the Head of Strategic Marketing Manager, this will involve a focus on key vertical industries and external strategic Partners, especially Microsoft, creating engaging content, driving outbound campaigns, and implementing account-based marketing strategies as required by the business, to increase brand awareness, lead generation, and customer engagement, and drive growth in the target market.


Job Description


  • Creative and curious subject matter expert to successfully market the Business Applications offering
  • Understand the strategy, priorities, portfolio, market, vertical industry sectors, partner ecosystem and the audience, for the Business Applications offering, and the wider business
  • Develop and drive the marketing strategy and lead generation for Business Applications, ensuring alignment with our group marketing principles, with a focus on strategic activity and high-quality output
  • Identify opportunities and work with the wider team to promote Business Applications and its benefits, and drive customer engagement and relations, via account based marketing, our social online presence, events, speaking opportunities and sponsorships, awards, PR, and other thought leadership initiatives
  • Understand the partner ecosystem, especially the Microsoft business and relationship, to continue to drive and grow our collaboration and coordinated marketing activities with them and other key strategic partners, being able to work with partner Marketing Development Funds and analyse and report on this activity.
  • Work across the group marketing team to share best practice, synergies, and opportunities, and to ensure we have the right marketing processes and tools in place
  • Be knowledgeable of the latest trends in the industry, with a particular focus on Business Applications, leading the adoption of new marketing tactics and adapting messaging as required


Qualifications


  • Experience working in Marketing in B2B companies
  • Proven experience in planning and executing successful marketing projects, campaigns and activities, including content generation and copywriting, and generating leads/demand through outbound marketing campaigns
  • Experience in customer engagement and relations, including account based marketing & events
  • Experience working with partners and Marketing Development Funds
  • Experience with or understanding of Microsoft is helpful
  • Working with management, planning, and reporting tools (as above + Planner / Monday.com, or similar, dashboards, etc.)
  • Working with CRMs and marketing automation tools (e.g., HubSpot, SalesForce)
  • Working with webinar platforms (e.g. Streamyard / LinkedIn Live etc.)
  • Knowledge of social media channels and platforms (LinkedIn, Twitter, Hootsuite, YouTube, Instagram) and Search Engine Optimisation (SEO) is helpful
  • Knowledge of Content Management Systems (e.g. WordPress) is helpful
  • Resilience, problem-solving, and decision-making skills
  • Project management skills, with ability to see projects through to the end
  • Flexible, agile approach, able to adapt as required by the business.


Additional information


At Telefonica Tech, we believe, inclusion is the bridge for everyone to be their authentic self. We respect and celebrate our differences as diversity is what makes us unique and sparks our innovation. Be you with us and feel you belong.


We encourage applications from a wide range of individuals, irrespective of: age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or beliefs and sexual orientation.


We don’t believe hiring is a tick box exercise, so if you feel that you don’t match the job description 100%, but would still be a great fit for role, please get in touch.