Current jobs related to Digital Marketing Officer - Maltby - Andy File Associates Ltd

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this role a 12 months contract with a view for permanency of Digital Marketing Officer
Digital Marketing Officer
Reporting to : Head of Marketing and Communications
Overview
Work to include, but is not limited to: planning, creating, developing and implementing all aspects of the digital marketing strategy to reach more people, generate leads, and build a stronger relationship with audiences.
Job Function
Social Media: Plan, create and coordinate a schedule of activity across LinkedIn and YouTube platforms to expand our social media audience base
Email Marketing: Plan, create and manage a regular schedule of email marketing activity and creating engaging and relevant content including testing to optimise results
Product Marketing: Ensure product descriptions are up to date, create brochures and promotional materials for all departments across the business to share with potential clients
Brand Guidelines: To assist in the development of brand guidelines and ensure compliance in all areas of work
Content: Write engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of all work
Reporting: Monitor, report and analyse marketing campaign results to improve performance so that amendments and improvements can be made where appropriate
Website: Ensure that the content is up to date, has a consistent tone of voice, user journeys are clear and performance of content is measured against clear KPI’s
Knowledge, skills and experience
B2B marketing experience essential
Excellent organisational, interpersonal and communication skills
Strong writing skills with ability to produce compelling copy
Proof reading and editorial skills with a good eye for detail
Strong analytical and ICT skills and proficiency in Adobe Creative Suite products
Ability to work as part of a team and individually
Excellent time management and prioritisation skills
Analytics and SEO experience
Experience of managing social media campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Knowledge of marketing principles and brand management
Knowledge of effective social media techniques and strategies
Desirable skills
· Video creation/editing experience. In both live capture and animation skills
· Experience in photography and image editing
· Basic HTML editing skills
Further details
This is a 12 month contract with a view to permanency
A hybrid based role (working from home and our office two days a week)
Hours 08:30 – 17.00, Monday to Friday
Salary is £25-£45K depending on experience
Location : Rotherham S66

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