Marketing Planning Manager

2 weeks ago

Park Lane HP YL, United Kingdom Warner Leisure Hotels Full time

Fixed Term Contract – 6 months
We are looking for a Marketing Planning Manager to join our Sales &Marketing team here at Warner Leisure Hotels
About the role:

As part of the commercialplanning team, working alongside the Commercial Planning Analyst this role willdefine the annual and quarterly marketing strategy, and develop commercial plansthat achieve the business objectives in sales and contribution (tariff lessmarketing spend)
Starting withthe Warner Commercial Strategy, taking inputs from the Insight & Analytics teamto understand the brand health, market place and guest buying behaviour andsegmentation, to define the guest & revenue objectives on a quarterly andannual basis.
Analysing pastmarketing channel performance with the Commercial Planning Analyst, to forecastthe marketing spend to achieve guest and revenue targets, and optimisecontribution.
Define theannual and quarterly strategy that
Maximises the potential in acquisition and retention of guests
Delivers the best possible contribution - balancing volume of guests and marketing budget
A brand plan, that positions the Warner brand to be attractive to the target audience, to raise awareness and consideration
An acquisition strategy, the uses the most appropriate digital and media channels to convert new guests to book
A retention strategy, to use CRM channels to reactive existing guests
The output ofthe strategy should be a clear brief and objectives for the Demand and Brandteams for acquisition and retention to build their detailed campaign plans.
Reviewperformance against targets on a weekly basis, seeking opportunities tooptimise and improve performance, and inform next round of quarterly planning.

About you

Strong influencer across functions, with high problem-solving attitude
Be able to present at senior level
Manages stakeholdersacross other teams, inform organisational priorities and goals

Requires comprehensive understanding of concepts and principles across the full marketing mix
Must have experience in marketing planning, including digital marketing, CRM and media
Experience in budget planning and measure ROI
Strong skills inmarketing analytics and measurement 

About us

We’re Warner Leisure Hotels We specialise in fabulous breaks across theUK exclusively for adults in 16 amazing hotels from coastal villages to our stately mansions. Everything we do, from the little kindnesses to thebig surprises, from sharing a smile to going the extra mile, is because we arededicated to our guests’ delight.

We’re one great team sharing the same great story, the same goals andthe same excitement for the future. That’s why we’ve been voted one of theSunday Times Top 30 Best Big Companies to work for and we’re proud to have beenranked for ten years in a row
What’s in it for you:

  • 20% team member discount across our Warner Leisure Hotels and Haven for you, your family and friends.
  • 22 days annual leave rising to 25 days after 2 years’ service.
  • Pension scheme and optional salary sacrifice scheme.
  • Our online discount scheme (MyBourneHub) with loads of great deals.
  • Externally recognised qualifications that will give you the opportunity to progress and develop within Bourne Leisure.
Location: Bourne Leisure Head Office, Herts, HP2 4YL

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