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Premium Product Marketing Executive
4 months ago
The UK Product Marketing Executive is responsible for driving benefit awareness, engagement and spend stimulation through the creative development and execution of the core communications journey for Charge & Lending products, primarily Premium, across multiple channels. This role represents a great opportunity to deliver of a broad range of communications across both online and offline channels while collaborating with key stakeholders across the business.
Key Responsibilities include:
Analysis of marketing data to inform decisions on future campaigns, ensuring campaign effectiveness and ROI
Marketing Approvals processes and submissions
Detailed segmentation and targeting of client base, to contact relevant customers and increase KPI's.
From concept to creation, this candidate will regularly evolve and improve our CX within our marketing, bringing our brand and benefits to life, driving engagement and sales performance.
Creating agency briefs to direct a clear vision for communication to meet team and company objectives
Project management of multiple initiatives over the yearly communications calendar
Relationship management of third parties and creative agencies
Work collaboratively with key stakeholders across multiple teams, presenting concepts ideas and updates
Managing the Communications A&P budget submission, utilisation and accrual process
Working closely with our Premium benefits and events teams to support the delivery of local benefits
Qualifications
The successful candidate will have:
Proven experience in marketing, a creative flair and a deep understanding of consumer perspective.
A results-driven mind-set, well versed in usage of data and insights to set campaign objectives, track performance and test and learn new approaches to communications.
A passion for the 'art' of marketing - developing and delivering compelling and differentiated communications.
Exceptional project management skills and the ability to ensure a flawless customer experience through meticulous attention to detail.
Strong problem-solving skills - finding a way around obstacles and challenges with a positive attitude.
Ability to work in a fast paced and deadline driven environment whilst being flexible and able to adapt to changing priorities
Excellent communication and influencing skills
Strong relationship management skills with ability to build effective working relationships with both internal and external stakeholders
Experience in consumer marketing, communications and integrated marketing including digital and experience with systems and processes for campaign execution.
Experience of Premium products and/or luxury brands (preferred)
Bachelors Degree (or equivalent) in marketing or business related studies (preferred)
High energy, optimistic attitude and ability to have fun
