Copywriter

“Inspiring Academic Excellence Across 6 Continents” A definitive statement of excellence in private education, Inspired is a co-educational, non-denominational, independent school group committed to academic excellence and to nurturing the individuality, confidence and ambition of every student, from 3 months to 18 years. Inspired offers a fresh and contemporary approach to education by re-evaluating traditional teaching methods and curriculums, and creating a more dynamic, relevant, and powerful model reflecting current attitudes. We nurture the unique individuality, talent, and self-assurance of each student, equipping them to take on the world with the skills and confidence to ensure success. Our current portfolio of 122 schools operate across Europe, Asia-Pacific, Africa, the Middle East, The USA, and Latin America, with ongoing expansion . The group has grown exponentially since its founding 10 years ago and offers a unique opportunity to join a connected global community with a dedication to excellence. We take great care when selecting new colleagues to join Inspired Education and hand pick every single role. We believe true excellence in education is only achieved through an inspiring and passionate team with whom are dedicated to supporting our schools to recruit and retain students by sustaining engaging and inspiring learning environments through our three pillars: Performing & Creative Arts, Academics and Sport. When you join Inspired, you don't just join a business. You become part of a unique global community of passionate professionals, with unrivalled access to extensive guidance, support and advice all focused on creating a culture of excellence in education. WHAT WE OFFER: The opportunity to add real value from day one Strong growth opportunities Being part of a global professional community A collaborative team and environment A culture of excellence A rapidly growing business The opportunity to be on the leading edge of educational development practice Competitive package ABOUT THE ROLE: Reporting into: Head of Content Languages Required: Spanish and English Location: London Head Office 4 days onsite, 1 day offsite This role sits within Inspired’s global Creative & Marketing team and supports more than 122 schools across multiple regions. You will work in a high-volume, fast-paced environment that requires exceptional writing craft, editorial maturity and strong stakeholder management. You must have proven experience working in structured, collaborative office environments with cross-functional teams and multiple stakeholders, navigating competing priorities, approvals and workflows with clarity and confidence. We are looking for a mid-weight copywriter who can work autonomously, contribute strategically, and uphold the Inspired brand voice across markets. Someone with a real passion for high-quality writing; the ability to thrive under pressure; solid hands-on experience as a copywriter; a strong understanding of marketing messaging; and confidence using AI-driven tools and technologies. You will write and edit content for a wide range of projects — including, but not limited to, paid social ads, digital campaigns, landing pages, print materials, brochures, websites, mobile content, video scripts and social media copy — working closely with marketing account managers and creative teams to brainstorm ideas, develop concepts and articulate clear, compelling messaging. Delivering high-quality work on time and on brand is essential. Objectives: Deliver high-quality Spanish and English copy for multiple assets each week, meeting deadlines consistently. Apply and maintain the Inspired tone of voice across all formats, ensuring accuracy and consistency. Produce channel-appropriate messaging for paid social, digital ads, landing pages, print and video scripts. Interpret briefs quickly and propose clear messaging routes and variations when required. Adapt tone and style to different audience segments, markets and objectives without losing clarity. Use AI tools to accelerate drafting, explore variations and support volume delivery. Consolidate feedback from multiple stakeholders into final copy without loss of quality or intent. Identify gaps, inconsistencies or unclear messaging in briefs and flag them proactively. Responsibilities: Manage copy briefs and collaborate directly with the assigned team. Write original copy and edit content for a range of marketing and communications materials. Use AI tools and platforms to optimise content creation, ideation, and delivery. Experiment with AI-driven solutions to improve writing efficiency. Collaborate with a team of account managers and creative staff, from concept development to delivery of final product. Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches. Revise copy based on internal and client feedback. Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, Write, edit and proofread copy for paid social ads, digital campaigns, landing pages, brochures, print materials, websites, video scripts and social content. Manage multiple copy briefs simultaneously, prioritising based on urgency, complexity and stakeholder requirements. Review design files (static + video) and ensure copy placement, line breaks and messaging flow are accurate and brand-aligned. Deliver first drafts with minimal need for rework, ensuring clarity, correctness and adherence to brand guidelines. Incorporate comments from account managers, designers and local school teams, producing updated versions quickly and accurately. Attend creative reviews and provide clear rationale for copy decisions. Conduct quick research on schools, markets or competitors to inform messaging and positioning. Maintain updated copy sheets and naming conventions to support consistent production. Flag risks early (missing information, unrealistic deadlines, conflicting feedback, unclear CTA, etc.) to prevent delays. Use AI tools to generate first drafts, explore message variations and support high-volume production. Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken may not be identified. The duties outlined above are not intended as a restrictive list and may be extended or altered to include other tasks that are commensurate with the role as directed by Senior Management. Required skills and experience: Bachelor’s degree (or equivalent) in journalism, communications, Spanish, English, or a related field. 4+ years of professional copywriting experience, preferably within an agency or an in-house creative team, with a solid and varied portfolio. Exceptional writing, grammar, and attention to detail. Strong proofreading skills and familiarity with standard style guides. Proven experience using AI tools to support ideation, drafting, and optimisation. Excellent interpersonal skills and the ability to work independently or as part of a team in a fast-paced environment. Proven ability to work within collaborative, office-based environments with structured workflows. Demonstrated experience managing multiple stakeholders (creative teams, marketing teams and local schools), consolidating feedback clearly and efficiently. Experience contributing to campaigns from concept through to delivery, not only execution. Native or near-native Spanish and fluent English; Portuguese is a strong advantage. SAFEGUARDING STATEMENT Inspired are committed to safeguarding and promoting the welfare of children and young people and if successful you are expected to share this commitment. The protection of our students’ welfare is the responsibility of all staff and individuals are expected to conduct themselves in a way that reflects the principles and values of our organisation. Any successful applications will also be required to undergo rigorous child protection screening including checks with past employers and an enhanced DBS check as well as completing any relevant safeguarding assessments.