Events Marketing Executive

3 weeks ago

United Kingdom The Channel Company Full time

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

Role Overview

The Channel Company are seeking a Marketing Executive to join the EMEA office who will assist and manage Computing’s portfolio of events and membership – the UK’s leading source of dedicated news, analysis & insight for the UK IT community.

The Marketing Executive will implement marketing communications on time and within budget in order to meet business objectives for the aforementioned brands. They will ensure that all product information is accurate and up-to-date at all times and will strive to meet group marketing target and ROI objectives.

Your main responsibilities will include

· Produce, monitor and control the effectiveness of all marketing and promotional material including flyers, brochures, promotional letters, email and web marketing material etc.

· Manage the leads, and monitor the progress of the telesales team and circulate reports to the events team

· Manage marketing for website and newsletter registrations ensuring monthly growth

· Liaise with relevant departments internally to ensure effective marketing of events at all levels – sales, operations, editorial, design, customer services, customer success

· Manage social media networks including LinkedIn, Twitter and Facebook; promoting the groups to ensure growth as well as managing content and PPC

· Closely monitor and report delegate revenue versus target on all events, updating central sheets to ensure accurate financial reporting at group level

· Regular monitoring and reporting of marketing spend against budget. Maintaining the central cost control sheets in order to keep an accurate record of costs.

· To conduct clear post-event analysis and report on the effectiveness of marketing activities to assist in the planning of future campaigns. To include; booking patterns, financial results, yield analysis, no-show rates, marketing spend, company type breakdowns, data review and channel analysis

What we value

· 18 months+ marketing & events (conference and awards) experience,

in B2B

· Exceptional attention to detail

· Excellent writing and verbal skills with the ability to analyse marketing results

· An understanding of Digital Marketing & Analytics

· Thrives under pressure and is proactive at coming up with innovative marketing solutions

· The ability to work both independently and as part of a team

· A positive and enthusiastic approach to your work

· A willingness to learn and take on new ideas

· A good work ethic

What you can expect from us:

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on the job training

Our employee perks & benefits

• 35 hours of work per week

• Opportunity to join a growing business with lots of opportunities to influence.

• Hybrid/remote working to 2 days working from the office.

• Temporary International Remote Working Opportunities.

• Pension scheme with 5% employer contributions.

• Life assurance scheme.

• 25 days annual leave, increasing to 30 days.

• Healthcare/Cashback plan – claim money back for health treatments (Dental, Opticians, and more); access to a virtual GP and wellbeing videos and advice.

• Employee Assistance Programme (EAP) – Access to a 24/7 confidential support line

• Retail discounts and cashback on shopping.

• Access to Gym discounts.

• A tailored training and induction plan - we want you to succeed

• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver.

• Volunteering days.

• The opportunity to work within a globally diverse team

• The opportunity to learn new skills in an ever-changing and adaptable business

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