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Marketing Insights Analyst

2 months ago

Bradford, United Kingdom Driver Hire Group Services Ltd Full time
Are you a passionate marketer with a knack for numbers? Do you thrive on turning data into actionable insights that drive real business results? If you’re an analytical and creative thinker with a commercial mindset, we want you on our team
This Marketing Insights Analyst role a unique opportunity to bridge the gap between data and marketing – a pivotal role where you will identify opportunities for growth and help to shape our strategies for both B2B and B2C markets. As part of a dynamic and collaborative Marketing team, your role is to uncover stories within the data that will drive our business forward.
You’ll work closely with various teams, helping to refine our campaigns, optimise our marketing channels, and ultimately fuel business growth for our Training business and over 100 Driver Hire offices across the UK and Australia. The Marketing Insights Analyst role demands a commercially driven, curious individual motivated by positive business outcomes.
Marketing Insights Analyst Key Responsibilities
* Collect and analyse data from various sources to identify trends and opportunities within our sales and marketing activity, supporting profitable sales growth
* Track performance and report on effectiveness and ROI, across online and offline channels
* Conduct research to identify industry trends, behaviours, new technologies and the competitive landscape
* Use customer and wider data to segment and profile the target audience, optimising marketing activity
* Work collaboratively within Marketing and with other teams, including other marketing activity from time to time, to ensure the delivery of overall department objectives
Marketing Insights Analyst​​​​​​​ Skills and Qualifications
* Bachelor's degree in Marketing, Business, Statistics, Economics, or similar. Master’s degree is a plus
* 2+ years of experience in marketing analytics, research, or a related role in a commercial setting
* Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel)
* Strong analytical, critical thinking, and problem-solving skills
* Natural curiosity, commercially minded, with a positive, can-do attitude and a desire to innovate
* Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
* Detail-oriented with a strong attention to accuracy and quality
* Knowledge of digital marketing channels
Why join Driver Hire?
As our Marketing Insights Analyst, you can expect an attractive rewards package including:
* A competitive salary – £30-32k p.a.
* Pension
* 33 days holiday (including Bank Holidays), plus an extra day off on your birthday
* Flexible ‘hybrid’ working including both home/remote and office-based working
* Free office parking
* Free lunch once a month during company all-hands days
* Benefits scheme providing you with retail and gym discounts, virtual GP service, plus money back for health treatments such as dental, optical and physio for you and any dependent children
* An optional paid day off every year to volunteer in your local community
You’ll join a friendly, successful company that is committed to helping you develop your career. In our most recent staff survey (December 2023), 98% stated they are ‘proud’ or ‘very proud’ to work for Driver Hire. We have previously ranked 43rd in the UK’s Best Workplaces™ for medium-sized companies.
Due to the location of our head office, this Marketing Insights Analyst role may suit someone living around Leeds, Bradford, Wakefield, York, Huddersfield or Doncaster.
Please note, we aim to get back to successful candidates within 14 days. If you haven’t heard from us by then, unfortunately, you have been unsuccessful on this occasion