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Senior Brand Manager

4 months ago

Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Company Description

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it's amazing what can happen over a cup of coffee. We are the world's largest pure-play coffee and tea company, with a portfolio available in more than 100 developed and emerging markets and over 50 brands that collectively cover the entire category landscape led by leading household names such as L'OR, Tassimo, Jacobs, Senseo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.

We are fuelled by our purpose of Making Amazing Moments happen and our Vision to be the Most Chosen Coffee company in UK & Ireland. The Tassimo brand and our winning team, form a fundamental role in helping us achieve both.

Job Description

Three reasons you should be interested in our Senior Brand Manager role:

  • If you'd relish the chance to work for the market leader in the single serve sector.
  • If you're analytical and able to turn your insight into actions.
  • If you're confident and competent leading meetings and presenting to grocery retailers in the UK

You'll build strong relationships with our strategic partners (Bosch, Costa and Cadburys) and your entrepreneurial flair will help take them to the next level.

Some key responsibilities:

  • Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & on-line.
  • Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights
  • You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth
  • The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners.
  • P&L responsible, you will be expected to deliver against challenging yet exciting growth objectives and demonstrate business acumen.
  • The person in this role being the natural successor to the Category Lead so the drive and ambition to progress is essential.

Qualifications

This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/ or consumer insight experience could be beneficial.

To be considered you must have/be:

  • Growth mindset with great mental agility yet creative thinker
  • Confident with Kantar/Nielsen
  • 5+ years of Marketing expertise is essential in all its dimensions, strategic and operational.
  • Ability to handle complex data and insights to drive brand strategy & track performance
  • Exposure to the UK retail grocery market and understand the key drivers
  • Proven track record of initiating and driving change successfully in previous functions.
  • Positive outlook as a strong leader and team player

Additional Information

What else is in it for you?

Great pension, we'll double your contribution

Bonus

Private healthcare

Car allowance

And all the coffee you could possibly drink

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