Social Media Freelancer
2 weeks ago
SOCIAL MEDIA CONTENT CREATOR FREELANCER – ENJOY ST ALBANS
Enjoy St Albans (managed by St Albans BID) seeks a Social Media Content Creator freelancer to support the BID in promoting St Albans as a visitor destination, increasing awareness of the local offering and increase both domestic and international visitors to the area.
OUR CHANNELS
Website -
Primary social media channels - @enjoystalbans – Instagram / Facebook / TikTok (creation TBC)
Secondary social channels - @shopstalbans – Instagram / Facebook (managed in-house)
CONTRACT
Project Duration
9 months, July 2024 – April 2025 (with potential to extend)
Project Fee
£500 - £600 per month (depending on experience)
Minimum 24 hours per month
Reporting to
Communications, Marketing & Destination Manager
Location
MUST BE local to St Albans or willing to travel (unpaid) to be able to capture content and attend events.
ABOUT YOU
- A creative content creator with a solid understanding of content creation, social media platforms and using data insights to optimise reach and engagement.
- Ideally you are a local person (or from the wider district) who has in-depth local knowledge about what’s on, things to do and things to see.
- Self-motivated and full of ideas, with the ability to conceptualise and deliver content from a brief as well as independently.
- A confident communicator, comfortable communicating with the public as well as local businesses.
- Suitable for students, graduates or professionals with 2-3 years of experience.
DELIVERABLES
The freelancer will play a key role in developing and implementing a digital strategy to enhance brand awareness, engagement and drive visits.
- Forward planning to develop a content plan of relevant and engaging content with the Communications, Marketing & Destination Manager for Enjoy St Albans.
- Capturing original content, video and photos as well as making use of BID’s catalogue of media assets.
- Create and post engaging and relevant content that showcases the destination including attractions, scenery, events and businesses.
- 5 x posts per week across all social platforms to include a minimum of 1x original reel per week and regular content to stories. Original and reshared (with permission) posts.
- Community engagement, responding to DMs and comments.
- Supporting secondary channel (managed in-house) @shopstalbans when required.
- Supporting the office team updating website and adding content, listing and events to website.
- Producing 1-2 blog articles per month for the website featuring local attractions, events and/or businesses.
- Produce monthly results and findings report.
SUBMISSIONS
Send CVs and samples of existing social media work to by 5pm, Friday 31st May 2024.
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