Digital Marketing Manager

2 weeks ago

Birmingham, United Kingdom Gleeson Recruitment Group Full time
Gleeson are delighted to be working with a leading UK property developer in their search for a Digital Marketing Manager to join their team in Birmingham.
This is an excellent opportunity for someone currently operating at Digital Marketing Executive who is looking to take the step up to Manager level.
You will need to have experience within CRM (Dynamics 365 ideally), managing budgets of c£3k per month and paid social.
You will have 1 direct report and will report directly into the Group Marketing Director.
"What will I be doing day-to-day?"
You will be working with Group Marketing Director to develop and implement the digital marketing strategy across the business's brands.
You will be managing a Digital Marketing Executive.
Management of brand websites to enhance rankings and attract relevant audiences, including leading on the development of new websites as needed.
Working closely with the Content Manager to enhance website a comprehensive SEO and content plan.
CRM marketing and management (using Dynamics 365).
Developing and executing comprehensive acquisition strategies, including regular reporting on performance.
Identifying target audience segments, leveraging analytics to identify key acquisition channels and optimise campaign performance.
Collaborating with cross-functional teams to develop effective marketing collateral, landing pages, and conversion funnels.
"What experience is your client looking for?"
Proficiency in managing websites using WordPress, including content updates and creating new pages.
Knowledge of marketing/sales funnel and customer journey concepts, with experience in both paid and organic lead acquisition.
Proficient in managing CRM systems, specifically Microsoft Dynamics 365.
Ability to track and analyse data across multiple platforms.
Experience in integrating websites with CRM and other systems.
Experience running Google PPC and paid channel acquisition campaigns.
Our client are looking for someone to be based in the office 4 days a week (their offices are based in the City Centre of Birmingham.
They are offering a competitive salary of up to £35k.
For more information, please get in touch with Steve Smaylen on (phone number removed).
GLEEMD
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