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Marketing Manager
4 months ago
Key Responsibilities:
Be responsible for the overall marketing strategy for the organisation, working closely with the CEO, Sales & Operations Director and Inclusion & Communications Manager to make sure that the product is presented and sold in the optimum way at all times across all channels.
Own the organisations Brand Bible and Target Audience analysis, making sure it is kept up-to-date and adhered to across all activity.
Work closely with the Inclusion & Communications Manager to ensure that the team are represented sensitively using the right language and tone at all times in all marketing activity.
Be responsible for developing ideas and strategies for all brand, seasonal and event led Marketing campaigns managing all assets, talents and tools available within the team, the systems, the digital agency and other third parties we work with.
Manage the implementation of all campaigns in all areas, overseeing the team involved, with the ability to happily be hands on when needed.
Manage the continued development and growth of our websites, ensuring that they deliver the most impactful brand and product information needed to engage users and drive sales.
Manage the growth of social media platforms increasing engagement, growing followers, representing the brand and the products, making sure that they are commercially optimised (including paid for activity
Plan and oversee the production of email marketing campaigns to subscriber bases, optimising messaging to relevant targets
Analyse the efficacy of all marketing activity, specifically using Shopify reports & Google Analytics to identify strengths and weaknesses, with the ability to learn and evolve based on data evidence.
Work closely with the Inclusion & Communications Manager to develop PR & Influencer activity that ties in with marketing campaigns.
Manage the overall look and feel of the retail shop including the window, stock, signage, promotions and campaigns.
Managing relationships with external consultants, including but not restricted to a digital agency and photographer.
Oversee and manage all production of POS, brochures and other visuals for use at national Trade shows and exhibitions
Attend and work at Trade shows as and when required supporting the Trade Sales Team
Set, manage and track marketing budgets, liaising with Finance Team where necessary.
Be part of the Management Team, inputting on key decisions regarding the overall development of the organisation.
Be able to manage a small team, including the management of annual reviews, annual leave, sickness and any other related team issues.
Experience and Skills Requirements:
Minimum 4 years Marketing experience, with a proven track record
Experience of building/managing websites
Experience of using social media for commercial purposes
Experience of managing agencies
Working knowledge of Adobe Suite and or other design programmes
Working knowledge of Shopify, GA4, Sage, ERP systems
Specific experience of e-commerce, customer UX and onsite SEO essential.
Working knowledge of Microsoft Office
Ability to work well in a small team
Excellent written and verbal communication skills
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted
