Paid Media Executive

1 month ago

Manchester, United Kingdom Travel Trade Recruitment Limited Full time

My client is a growing luxury cruise company dedicated to offering their guests unparalleled experiences on the high seas. They are looking for an enthusiastic and passionate Paid Media Executive to join their dynamic team. Whether you're at the start of your career looking develop your skill set or wanting to bring your experience into our business to push new ideas and strategies then we'd love to hear from you. This is a really great opportunity to help to take our paid activity to the next level.

Overview of the role:

As Paid Media Executive you will assist in the day-to-day paid media management of the business, working closely with our global agency and the Digital Manager in driving forward our strategy and performance. You will also work with our brand and studio teams to develop best-in-class creative assets and copy, whilst also analysing performance and making data-driven decisions. Be a part of a successful team that is committed to innovation, quality and creating an exceptional brand name within luxury travel.

Key Duties:

  • Manage, coordinate and build paid media campaigns across Google, Meta and other relevant platforms to support business needs and drive growth
  • Explore, suggest and drive new ideas and concepts across the paid landscape to ensure successful growth of our paid activity
  • Explore and support new and emerging Paid channels
  • Coordinate with key teams to develop and organise asset and content creation
  • Work with Digital Manager to ensure key KPIs and business goals are met
  • Analysis of data to find potential gaps for growth and challenge the agency on performance
  • Monitor and report on key metrics and prepare performance reports
  • Work closely with the Digital agency to deliver best in class PPC and Paid Social / Display campaigns.
  • Create PPC ad copy and paid social ad mock-ups and ensure messaging and content aligns with brand strategy
  • Support with budget management
  • Support the team in the coordination and building of digital campaigns and general website support
  • Analyse trends and competitors to make data-driven decisions

Experience required:

  • 1 - 2 years of paid media experience
  • Understanding of Digital Marketing principles
  • Highly organised
  • Strong analytical, numeracy and written communication skills
  • High attention to detail and proficient in data analysis
  • Microsoft Office
  • Google Analytics 4
  • An eagerness to learn and grow in the digital marketing field
  • Ability to work independently and part of a team
  • Experience in the travel industry is desirable
  • Hands on experience of Google Ads/Meta
  • Digital/Paid Media certifications

INTERESTED?

Please follow the instructions to apply attaching your CV. The vacancy is being managed by Gemma Thelwell (phone number removed) (url removed)

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