Global Marketing Activation
4 weeks ago
As Global Marketing Activation & Orchestration Director, you will play a vital role in shaping BCG's global marketing and communications strategy around our AI Campaign. You will take ownership of campaign strategies and key campaign elements in close collaboration with the campaign lead and BCG's Senior Leadership Team (the Chief Marketing Officer and the AI Commercial lead), BCG X (design and build unit) as well as BCG's Practice Areas and local markets.
As part of this position, you will:
- Lead with ideas - define, execute, and adapt AI campaign activations in a 360-degree approach across all communication channels as well as key local markets (US, UK, India & GER) worldwide.
- Drive cross stakeholder group (BCG X, TDA, PAs, Alliances & Systems) collaboration and identify powerful ideas that align with priority topics and campaign goals.
- Drive the AI campaign content marketing agenda in collaboration with colleagues from content studio and communication channels (earned, social, web, paid, media and branding) as one team.
- Own campaign orchestration with core A&O and extended M&C teams working on the AI campaign. Ensuring delivery against campaign KPIs and budgets.
- Define overall goals and KPIs for respective activations, work closely with the analytics team to monitor impact against KPIs and report on progress to BCG leadership during monthly CTMs.
YOU'RE GOOD AT
- Consultative mindset and ability to lead with ideas driving brand and commercial impact for BCG on AI
- Stakeholder engagement - experience in dealing with multi-stakeholder groups and senior leadership on planning, execution and reporting of campaign activations.
- Culture - high energy and result / impact oriented, positive, and collaborative mindset and ability to think and act with integrity.
- Project management - organizing and steering multiple workstreams in a fast-paced environment
YOU BRING (EXPERIENCE & QUALIFICATIONS)
Subject Matter Expertise - Candidate must have deep knowledge of AI and Technology trends and ecosystem. Should be able to translate this knowledge to shaping content led marketing efforts for the AI campaign.
Professional services experience - business/tech consulting or broader professional services (PR/ advertising) agency experience.
Integrated Marketing Expertise (a bonus) - strategic understanding of the marketing mix with deep expertise in one of the channels - earned / social - having worked in-house or at agency. Experience in managing thought leadership campaigns an advantage.
Leadership - ability to lead and manage senior marketing specialists within A&O, and positively influence extended M&C teams working on the AI campaign towards shared goals.
YOU'LL WORK WITH
Will work with the overall AI campaign lead and team consisting of senior marketing specialists. As part of this team, you will interface with a broad set of colleagues across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Senior/Executive Directors and peers like other managers within BCG's Marketing & Communications function).
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