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Digital Marketing Executive

3 months ago

Barnsley, Barnsley, United Kingdom HMA Digital Full time £25,000 - £30,000

Closing date for applications: Friday 17th May 2024

Applicants must be based in the UK and be able to commute a minimum of one day per week to our Barnsley (Yorkshire) office.

This is a great opportunity for an enthusiastic digital marketing executive with a paid media and SEO bias to join our award-winning agency, supporting our growing client base in health, science and tech to bring their digital ambitions to life.

As a creative agency, we're interested in pushing the boundaries of client briefs and helping them realise the art of the possible - providing industry insight, digital leadership, and delivering on the tangible outputs of digital marketing activity.

Reporting directly into our Marketing Director, and with the support of our Digital Marketing Managers, this role will include a variety of tasks including but not limited to:

  • Communicating directly with clients to take briefs, understand their needs and report back on progress towards deadlines.
  • End to end management and administration of jobs through the studio, which may involve co-ordinating multiple internal and external stakeholders.
  • Creation, management, and optimisation of Pay Per Click (PPC) and social advertising campaigns to drive brand awareness and lead generation.
  • Involvement in Search Engine Optimisation campaigns identifying on-site, off-site, and technical optimisation opportunities to increase organic discoverability.
  • Briefing our designers on creative requirements to support your multi-channel activity.
  • Management of website updates and supporting larger website design and development projects.
  • Checking work for accuracy including proof reading and testing.
  • Using data and analytics to provide evaluation and ideas for solutions, new projects and sharing best practice with the team.
  • Collating and presenting monthly reports demonstrating the effectiveness of our digital marketing activity.
  • Working closely with the senior members of the team initially, it is anticipated that you will reach a certain level of autonomy quickly and be able to manage some smaller projects independently.

The ideal candidate will have:

  • 1-2 years digital marketing experience (preferably in an agency or experience working with multiple clients and competing priorities).
  • Experience and an understanding of real-world PPC & SEO campaign management that can be presented through a portfolio of projects.
  • Experience of using Google Tag Manager (desirable – training can be provided if not)
  • A balance of creative flair and data driven decision making, having the ability to spot trends and patterns that inform the creative direction of campaign activity.
  • A passion for digital marketing and a genuine interest in how your expertise can support multi-channel marketing strategies.
  • A positive, can-do attitude towards work with the ability to multi-task and collaborate effectively with other team members.
  • Strong reporting skills and ability to communicate results with non-technical audiences.
  • Excellent communication and interpersonal skills.
  • Strong attention to detail.
  • A desire to continually improve your skills and knowledge.

Salary will be between £25-30k per annum (depending on experience) plus benefits.

Why choose HMA?

We're a happy bunch of prosecco quaffing, marathon running, sloe gin making, sports car driving, guitar playing, mountain walking, beer chugging, fell running, tap dancing, hillside rambling, film making, cycle-mad, digital enthusiasts.

Our 23-strong team are also pretty spectacular account managers, projects managers, designers, developers, content producers and marketing specialists (even if we do say so ourselves).

Our digital marketing team works with some prolific and exciting clients including:

  • LifeArc– the UK's largest medical charity
  • Abbott– a global healthcare organisation specialising in oral nutritional supplements
  • Neuven– a tech-based workforce organisation with a focus on the healthcare/locum market

We have also delivered regional and national NHS marketing campaigns including:

  • The distribution of a Global Health Survey for Health Education England
  • Digital marketing support for a consultation around cancer services in London for NHS England
  • A&E attendance campaign to drive awareness of other NHS urgent care services in North Kirklees
  • Covid-19 booster campaign for 18-30s in West Yorkshire

In addition to our digital marketing team, we also design and develop websites, apps and digital health software solutions, including:

  • DigiBete– a web platform and app to support children and families with Type One Diabetes, commissioned nationally by NHS England & Improvement
  • stem4– a suite of evidence-based mental health apps, downloaded over 3 million times around the world, to support teenagers overcome anxiety, low mood and depression and the urge to self-harm
  • Teenage Cancer Trust– A clinical management system and patient engagement portal supporting geographically dispersed clinical teams to work collaboratively and consider each patient's holistic needs

We'd like to hear from you if you are interested in being part of an agency team that creates and markets award-winning, user-centred digital experiences like these.

As part of the HMA team, you will benefit from:

  • Hybrid working environment with free parking at the office (the successful candidate will be required to work from our Barnsley-based headquarters at least once a week, min. two days a week during induction).
  • Regular 1:1 meetings with your line manager.
  • 6 monthly personal development reviews and associated training plans.
  • Annual salary reviews with interim reviews for exceptional contribution.
  • Profit-related bonus scheme (bonuses have been allocated for the last eight consecutive years).
  • 24 days holiday (+ bank holidays), rising to 27 days for long service.
  • Permanent Health Insurance which includes 24/7 access to health and wellbeing support.
  • Cycle to Work scheme.
  • An employee-led Wellbeing Taskforce.
  • Regular socials, organised and paid for by the company.

If you would like to apply, please send a copy of your CV and a covering letter

Strictly no recruitment agencies.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Advertising Services

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