Product Marketing Manager

2 weeks ago

Birmingham, Birmingham, United Kingdom Orlo Tech Full time

The next step in your marketing career begins here.

Product Marketing Manager

Full-time | Birmingham | Hybrid

What are we all about?

Founded in Birmingham in 2012, Orlo is the leading social media management platform tailored for the public sector, is trusted by over 400 organisations, including 75% of UK constabularies, 30% of local councils, and numerous housing associations. Leveraging Orlo's AI technology, Orlo enhances community connections through digital channels, elevating engagement, measuring trust, and managing reputation effectively.

Orlonians are on a mission to build an amazing company that solves complex problems – and have fun along the way We're a bunch of genuine people who work hard everyday to support our customers in managing their digital conversations.

What are our values?
  • We graft
  • We give a sh*t
What's the Product Marketing Manager role all about?

As a Product Marketing Manager, you will play a pivotal role in shaping how our products are perceived, understood, and embraced by our customers. Your mission is to translate technical capabilities into compelling narratives that resonate with our audience, driving adoption and growth.

What are the key responsibilities? Product Positioning and Messaging:
  • Collaborate closely with product management, engineering, and sales teams to deeply understand our products.
  • Craft clear, concise, and persuasive messaging that highlights the unique value proposition of each product.
  • Develop positioning statements that resonate with different customer segments.
  • Create and execute go-to-market plans for new product launches.
  • Define target audiences, channels, and key performance indicators (KPIs).
  • Develop pricing strategies that align with product value.
Market and Customer Insights
  • Conduct market research to understand customer pain points, needs, and preferences.
  • Gather feedback from existing customers and prospects.
  • Use data-driven insights to refine product messaging.
  • Competitor Analysis to identify competitive differentiators
  • Equip our sales team with compelling product narratives, battle cards, and objection-handling tools.
  • Train sales reps on product features, benefits, and competitive differentiators.
  • Ensure alignment between marketing and sales efforts.
Content Creation
  • Collaborate with the Content Marketing Manager to develop high-quality content, including product collateral, case studies, whitepapers, and blog posts.
  • Collaborate with content creators to produce engaging materials.
  • Leverage storytelling techniques to convey product value.
Product Launches
  • Plan and execute product launches, coordinating across cross-functional teams.
  • Craft launch announcements, press releases, and promotional materials.
  • Monitor launch performance and iterate based on results.
Customer Retention and Expansion
  • Work closely with customer success teams to identify upsell opportunities.
  • Develop campaigns to drive product adoption and reduce churn.
  • Leverage customer testimonials and success stories.
What would Orlo love from you?
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in product marketing within the SaaS industry.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Passion for technology and the ability to simplify complex concepts.
  • Product development and management experience across international markets

Want to know what some of our existing employees have to say about working for Orlo? Check out their latest reviews on Glassdoor...

First things first, you'll be joining a fun and inclusive team of grafters who genuinely do give a sh*t about each other and their customers. We offer a flexible work environment, 25 days holiday, a competitive salary based on experience and the opportunity to earn an annual bonus.
Orlonians love to work hard and have fun along the way, and on top of that, we're a curious bunch – continuously learning and growing is important to us, so we offer training and development opportunities to all of our team.

Our recently revamped office is perfectly located right in the heart of Birmingham's bustling city centre, just a hop, skip and a jump from New Street Station. With a fun and inclusive environment, all the tea and coffee you can drink and great views of the city, it's a great place to work – but we do offer flexitime and remote working too.

If you're passionate about bridging the gap between technology and customer understanding, we'd love to hear from you

Think this role is for you? Hit apply below

Deflect demand Increase engagement Build trust

The UK's number one social media management platform

#J-18808-Ljbffr

  • Product Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Brite Recruitment Ltd Full time £65,000

    Job Description PRODUCT MARKETING MANAGER (MEDICAL)UK BASED WITH TRAVEL UP TO £65,000 + CAR ALLOWANCE A growing medical company is looking for a Product Marketing Manager to build and implement the strategic vision for their product portfolio, working closely with the sales team across the UK. The business offers a dynamic work environment with...

  • Product Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Brite Recruitment Ltd Full time

    Job DescriptionPRODUCT MARKETING MANAGER (MEDICAL)UK BASED WITH TRAVEL UP TO £65,000 + CAR ALLOWANCE SUMMARYA growing medical company is looking for a Product Marketing Manager to build and implement the strategic vision for their product portfolio, working closely with the sales team across the UK. BENEFITSThe business offers a dynamic work environment...

  • Product Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Brite Recruitment Full time

    PRODUCT MARKETING MANAGER (MEDICAL) UK BASED WITH TRAVEL UP TO £65,000 + CAR ALLOWANCE SUMMARY A growing medical company is looking for a Product Marketing Manager to build and implement the strategic vision for their product portfolio, working closely with the sales team across the UK. BENEFITS The business offers a dynamic work environment with...

  • Product Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom InterQuest Solutions Full time

    IQ Talent Solutions are delighted to be recruiting a Marketing Manager for one of our most prestigious clients who are a global industry leader in the print sector. The role can be performed fully remotely with occasional internatioal travel. The role will pay a competitive basic salary, bonus, car allowance and industry leading benefits. The Product and...

  • Marketing Manager

    4 weeks ago

    Birmingham, Birmingham, United Kingdom HyperGrowth Recruitment Full time

    Job DescriptionMarketing Manager Rewarding + benefitsBirmingham - based at HQWe've teamed up with the motorcycle brand Mutt Motorcycles, who are now in the market to secure a Marketing Manager Company OverviewThe Mission: Our objective is to make Mutt and motorcycling as accessible as possible without ever comprising quality or style. By focusing our...

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Mutt Motorcycles Full time

    As Marketing Manager at Mutt Motorcycles, you will lead the Marketing function in creating, executing, and monitoring marketing campaigns and projects, PR, and in-house/OOH events and assets for the Mutt brand, and our dealer and distributor network.Do you have the skills to fill this role Read the complete details below, and make your application today.We...

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Mutt Motorcycles Full time

    Job Description As Marketing Manager at Mutt Motorcycles, you will lead the Marketing function in creating, executing, and monitoring marketing campaigns and projects, PR, and in-house/OOH events and assets for the Mutt brand, and our dealer and distributor network. We are looking for a dedicated and motivated all-rounder with lifestyle brand experience....

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Mutt Motorcycles Full time

    As Marketing Manager at Mutt Motorcycles, you will lead the Marketing function in creating, executing, and monitoring marketing campaigns and projects, PR, and in-house/OOH events and assets for the Mutt brand, and our dealer and distributor network.We are looking for a dedicated and motivated all-rounder with lifestyle brand experience. While leading the...

  • Manager - Product Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Cartisian Recruitment Full time

    A Product Manager with experience, or knowledge CNC Machinery, is required for a leading manufacturer of CNC Machinery. This position will be instrumental in recommending new products to be designed and manufactured, capitalising on shifting trends and gaps in the market. You will research the machinery market through attendance of trade shows, reviewing...

  • Product Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Sports Technology Awards Group Full time

    Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for...

  • Marketing & Communications Manager - Marketing

    2 weeks ago

    Birmingham, Birmingham, United Kingdom CV Screen Full time £50,000

    An experienced Marketing Communications Manager is required for a leading supplier of B2B products to the UK and worldwide for a position based in Redditch. This position will be responsible for the company brand image along with the development and implementation of communications campaigns both internal and external. You will oversee the marketing team of...

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Travel Trade Recruitment Limited Full time

    Do you want a new challenge with a successful, dynamic and forward thinking Tour Operator? Are you an experienced Marketing Manager within the Travel Industry or do you have a passion for the travel Industry? Are you clued up on both offline and online marketing? This Marketing Manager role located in Birmingham offers an excellent opportunity for an...

  • Head of Product Management

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Proximity Recruitment Full time

    Proximity Recruitment are searching for a talented Head of Product Management (up to £80,000 + Car + Benefits) to join a global building materials business in the West Midlands. The role heads up the division, will develop a portfolio & team as well as support strategic cross-functional projects within the group.The opportunity offers hybrid working 2 days...

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Redstor Full time

    Job DescriptionDo the best work of your career, here at RedstorJoin Us as Marketing Manager - IT Service Providers Location: BirminghamAbout Redstor:Hey there, data defenders At Redstor, we're not just about backup and recovery—we're all about cyber resilience Our cloud solutions are tailor-made for small to medium-sized businesses, delivering instant...

  • Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Redstor Full time

    Do the best work of your career, here at RedstorJoin Us as Marketing Manager - IT Service Providers Location: BirminghamAbout Redstor:Hey there, data defenders At Redstor, we're not just about backup and recovery—we're all about cyber resilience Our cloud solutions are tailor-made for small to medium-sized businesses, delivering instant backup, disaster...

  • Junior Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom We Are Refyne Full time £30,000

    Position: Junior Marketing ManagerBirmingham / HybridMy client is a leading name in the beauty industry, renowned for their exclusive products and commitment to quality. As they continue to grow, they are looking for a dynamic Junior Marketing Manager to join their vibrant team.Develop, implement, and manage social media campaigns across various platforms...

  • Manager - Product Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Quark Full time

    Why Quark Software:At Quark, we've been revolutionizing graphic design, digital publishing, and content automation since 1981. With over four decades of expertise, we empower organizations to master their content lifecycle through cutting-edge design automation and intelligence. Our software solutions enable customers to create, manage, publish, and analyze...

  • Junior Marketing Manager

    2 weeks ago

    Birmingham, Birmingham, United Kingdom We Are Refyne Full time £30,000

    Position :Junior Marketing Manager Salary: £30,000 Birmingham / Hybrid My client is a leading name in the beauty industry, renowned for their exclusive products and commitment to quality. As they continue to grow, they are looking for a dynamic Junior Marketing Manager to join their vibrant team. Develop, implement, and manage social media campaigns...

  • Product Manager II

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Sports Technology Awards Group Full time

    Overview: ST Engineering iDirect is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. Our business provides innovation focused on solving satellite's most critical economic and technology challenges, and...

  • Product Management Assistant

    2 weeks ago

    Birmingham, Birmingham, United Kingdom Cooksongold Full time

    Company Description Cooksongold is the UK's largest one-stop shop for jewellery makers. With over 20,000 products, including a wide range of precious metals, findings, gemstones, and jewellery making tools, we cater to all the needs of jewellery makers. Our product categories are further supported by a selection of packaging, display materials, and workshop...