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Senior Analytics Manager
7 days ago
Senior Marketing Analytics Manager
Join our team as a Senior Marketing Analytics Manager and be part of a thrilling journey where data is at the core of our strategy. You'll work alongside a dynamic D&A team dedicated to extracting value from data across B2C and B2B sectors in the UK, Ireland, and North America.
Responsibilities
- Directly oversee forensic analytics for the UK and North America, leading a team of two analysts
- Collaborate with Direct-to-Consumer business stakeholders to interpret trends and provide consumer insights
- Conduct focused, forensic analysis to support data-driven decision making
- Evaluate categories and consumer trends to enhance product offerings
- Analyze new datasets for valuable insights
Marketing Budget Optimization
- Monitor campaign performance and provide acquisition forecasts
- Recommend optimal budget allocation based on insights from the MMM model and attribution
Collaboration and Thought Leadership
- Ensure insights translate into action and value
- Identify opportunities for data-driven solutions and drive business performance
- Stay updated on emerging data trends and technologies
Candidate Requirements
- 3+ years in marketing or forensic analytics
- Proficiency in SQL, R, and Python
- Degree in data analytics, computer science, or STEM
- Experience in predictive analytics and AI
- Keen interest in business and collaboration
- Strong storytelling and communication skills
Benefits
- Annual bonus scheme
- 25 days annual leave with the option to purchase more
- 4% matched pension contribution
If you're eager to be a part of our team as a Senior Marketing Analytics Manager, submit your CV now. For more information on this role or other opportunities, reach out to us for a confidential discussion about your career.
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