Senior Campaigns Executive

2 weeks ago

Liverpool, Liverpool, United Kingdom Weightmans Full time

About your new role:

As an integral member of our Marketing department, you will help to support Weightmans' marketing processes.

Our Marketing department is made up of a number of team including business development, communications, CRM, events, profile raising, and projects.

Initiate, lead and measure effective campaigns for the firm in support of agreed business plan objectives.

Key Duties & Responsibilities


The role is to initiate, lead and measure effective campaigns for the firm on both a firmwide and segment/sector level to support the business plan objectives.

This involves working closely with the campaigns execs to train and mentor them.

Key duties include:

  • Devise integrated marketing campaigns with the aim of acquiring and retaining clients.
  • Manage the implementation, tracking and measurement of marketing campaigns.
  • Lead on coordinating marketing input required for the campaigns i.e., from NBM, CDM, Digital, PR/Internal Comms, Data.
  • Brief and oversee the work of external agencies, such as, designers, printers who deliver much of the campaign activity.
  • Work within a budget and report any overspend.
  • Write, edit, and proofread copy for promotion materials within marketing campaigns.
  • Ensure that the organisation's brand identity is adhered to in campaigns and in all communication channels.
  • Deliver regular reports of campaign results including web analysis and evaluation of KPIs.
  • Maintain regular measure of the ROI of campaigns you are responsible for.
  • Ensure accuracy of marketing materials and ensure formal sign off procedures are followed.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • Take responsibility for organisation of any exhibitions, events.
  • Be up to speed with firm's social strategy and ability to execute content across firm's social channels.
  • Lead on office profile plans and activity.
  • Keep abreast of current trends in marketing.
  • Suggest ways of improving processes within the team.
  • Assists with any ad hoc projects within the marketing team as a whole which require additional resource.


This list is not intended to be exhaustive and you will be expected to perform other duties and have other responsibilities that fall within the wider remit of the role.


About You:


As the role is varied, we are looking for you to have a flexible approach to the work you do and be able to adapt to different tasks.


We are also looking for you to have/be:

  • A minimum of four years' experience in a businesstobusiness services environment, ideally in professional services.
  • Experience of developing effective relationships with internal clients, including senior partners, advising, and challenging them appropriately.
  • Commercially aware and astute.
  • Welldeveloped project and time management skills plus organisational and analytical skills.
  • Welldeveloped IT skills and excellent working knowledge of Word, Excel, PowerPoint, MS Teams, Zoom.
  • Confident, assertive, and selfmotivated.
  • Excellent interpersonal and communication skills (written and oral).
  • A good understanding of social media.
  • Able to write good quality copy in plain English.
  • Flexible the role will be based in Liverpool, but the individual will be required to spend time in other Weightmans offices.

Why work for us:

Weightmans is a Top 45 law firm with offices throughout the UK.

Having been recognised as the leading legal employer at the annual Britain's Top Employers awards 2021 and achieved record rankings in Chambers UK.

The independent research showed "Weightmans provides exceptional employee conditions, nurtures and develops talent throughout all levels of the organisation."


We are truly committed to fostering a culture of equality and diversity, where everyone in the firm is respected and recognised on merit for the work that they do.


Work for a firm where people matter - work for Weightmans.
As well as being immensely proud of the work we carry out for our clients and the culture we provide to our people we offer a wide range of benefits including;

  • 28 days' annual leave plus bank holidays (prorated for part time)
  • Agile / working from home including provision of home office equipment
  • Healthcare cover/ Medicash
  • Pension plan
  • Life Insurance 4 x salary
  • Interest free travel loan scheme
  • Employee Assistance Programme including counselling, legal and consumer advice service
  • Discounted gym membership
  • Discounted dental scheme
  • Cycle to work scheme
  • Offers & discounts
  • Great reward and recognition scheme
- there are a small number of roles that cannot be performed from home, your Recruitment Adviser can confirm.

Please note

  • Any reference to experience or PQE in our adverts or job descriptions is to be used as a guideline only. We welcome applicants from all backgrounds and with different levels of experience who can demonstrate that they fulfil the requirements of the role.
  • We are open to part tim

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