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Senior Marketing Manager, Customer Engagement

3 months ago

London, Greater London, United Kingdom Financial Times group Full time
Join Us at FT - Senior Marketing Manager, Customer Engagement

The Financial Times has a strong mission: to provide high-quality, independent information and services to individuals and businesses worldwide, shaping our reputation and future aspirations. At FT, we cherish diversity and inclusion, fostering a culture that values curiosity, rewards ambitious thinking, and offers opportunities for personal and professional growth.

  • Lead a team of 3 marketers focused on driving subscriber engagement and habit-building through innovative marketing initiatives across various user groups.
  • Collaborate with different teams to bring strategies to life and achieve business goals.
  • Define and own the engagement strategy to increase conversion rates, subscriber retention, and customer advocacy.
  • Monitor and improve key business metrics, proactively identifying opportunities and risks.
  • Deliver marketing programs aligned with the strategy, ensuring they are well-planned and measurable.

Required skills and experience:

  • 5+ years in commercial marketing with a focus on customer engagement.
  • Exceptional analytical and problem-solving skills with excellent communication abilities.
  • Passion for driving positive change and delivering customer-centric experiences.
  • Commercially minded with a track record of defining and improving business metrics.

At FT, you'll find a supportive workplace, competitive benefits, and an inclusive environment to grow your career. We value equality, diversity, and flexibility, providing a platform for everyone to succeed. Join us to make a meaningful impact and shape the future of media