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Marketing Executive

3 months ago


Lincoln, Lincolnshire, United Kingdom Red Carpet Ready Ltd Full time

Full Time Role - this role may offer the opportunity to include working from home hours, however the majority of hours will be worked from our HQ.


Package Overview

  • Up to £24,000 per annum plus £3k performancerelated, discretionary bonus scheme equivalent of £11.54 per hour (40 hours per week)
  • 30 days annual leave (bank holidays inclusive)

Role overview
This is a brand new & exciting opportunity for a creative & dynamic individual to join our award-winning team.

This role is fast paced & varied & you will have ownership & responsibility to deliver certain areas of workload within the Marketing department.

You must be a strong, sharp & articulate communicator. A high level of attention to detail is a must & you will be proactive & confident in nature.


You will be given ownership & responsibility to deliver the management of our company website, therefore knowledge of WordPress or a similar CMS is essential.


As our advertising & brand campaign strategies are devised, you will be responsible for the delivery of graphics & editing video content.

These graphics will be used across relevant company channels including Instagram, Facebook & TikTok.

You will also be expected to produce graphics & video editing across all avenues of the business, both online and in-store, so you must have a good knowledge of Adobe Photoshop or a similar editing software.

We are a results-driven company & this is a results-driven role. You must thrive from a high volume & varied workload. Independence & organisation are essential as you will be working on several projects at once. You will be expected to frequently report on your progress, demonstrate results & report them to the Marketing Manager.

Key Responsibilities

1)
Management & Ownership of the Company Website

  • Manage the daytoday functionality of our website, including but not limited to;
  • Aesthetics; design work, web development
  • Ensuring the accuracy of product information & offering, merchandising products, adding and amending current vacancies
  • SEO: product descriptions, meta descriptions, image alt text etc.
  • Creation; blog posts, web pages
  • Contribute to & roll out development plans for future website projects.
  • Manage third parties to ensure targets are delivered accurately & deadlines are met, & to deliver development plans.
  • Report on performance & present findings to the Marketing Manager.
  • Decipher analytics with an ability to interpret & present data.
  • Knowledge of basic HTML & CSS would be advantageous.

2)
Production of Creative Content & Graphics

  • Design & produce graphics & copy for a multitude of uses including social media, ad campaign, lookbooks, instore visuals etc.
  • All creative content to be on brand & consistent
  • Drive brand awareness, reach & engagement through a number of social media platforms including Facebook, Instagram, TikTok, LinkedIn, & any emerging social media platforms that may benefit the business.
  • Good knowledge of Adobe Photoshop, Premiere Pro or a similar image/video editing software.

3)
Owner of approved imagery from photoshoots

  • Preparing images & videos from photoshoots for web & social media use
  • Edit, resize & export images/videos appropriately for various formats

4)
Content day organisation & setup

  • Organise inhouse content photoshoots with models, content creators & any other required external parties
  • Take ownership for the correct set up & maintenance of lighting, props & other equipment used at in house photoshoots, ensuring the lighting enhances the dress to help drive sales

5)
Management of the Red Carpet Ready & CEO's LinkedIn platform

  • Manage the implementation of the company's strategy to create content & grow the LinkedIn platforms of both the company & CEO
  • Manage the inbox & set up connections & networking opportunities.
  • Investigate & implement recruitment strategies on the platform

6)
Image/Video Process and Storage

  • You will take full responsibility for all media produced from shoots & own them.
  • You will manage the process of media storage from shoots through to publishing, saving all content in an organised way on the company server & devices where appropriate
  • Ensure all media is saved securely with ease of access.
  • Appropriate staff should have full accessibility to all images and videos from shoots.

7)
Research Reports

  • Produce detailed research reports following briefs laid out by the Marketing Manager.

Other areas of responsibility

1)
Project Management

  • Take ownership of multiple projects & deliver them through to completion under your own initiative.
  • Ensure deadlines are met, budgets are adhered to, & updates are regularly fed back to both the Marketing Manager & Project teams.

2)
Marketing development

  • Take ownership of other areas of development within the Marketing department
  • You will be an individual who can confidently take ownership of multiple tasks