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Digital Creative
3 months ago
Location:
Bristol City Centre (Hybrid)
Digital Marketing Agency working primarily in the Legal Sector.
We're searching for a Head of Digital to join the Senior Leadership Team at the UK's leading Digital Agency for the legal sector.
Through various marketing channels and web development, this agency supports over 300 clients nationally and internationally, to help build, boost and optimise their online presence.
The Head of Digital will step into the SLT from day one, leading their SEO , PPC, Copywriting, Digital PR and Social teams to help grow the Marketing Services revenue through strong leadership and strategic direction.
Of over 100 marketing services projects running at any given time, the majority are SEO, therefore prior experience and a strong technical understanding of SEO is essential.
You will need experience in having run SEO projects yourself but also have a strong wider digital marketing understanding.
You will also liaise closely with the Marketing and Account Management teams to assist with client communication when required.This role would suit someone from an agency background already in a similar role, or a senior SEO Manager looking for the next step up and wanting to move away from day-to-day campaign management and lead a department instead.
Either way, experience in managing or coaching junior colleagues is vital. Team Management and TrainingLine management of the various 'Head of Teams' and the SEO team (5 people) directly. holding regular 1-2-1s, dealing with any performance-related issues, identifying training requirements, delivering annual reviews and setting objectives.
Resourcing of projects within the SEO team including reviewing capacity and assigning new projects as necessary
Project Management
Oversight of new projects coming into the teams, including reviewing the service agreement/proposal in line with the quote and ensuring the relevant team manager is briefed
Carrying out monthly project reviews for each SEO project with your team and the relevant Account Managers, ensuring any issues are escalated and monitoring of time vs budgets
Reviewing clients' monthly project reports, and identifying any potential issues to discuss
Troubleshooting on projects; Keep on top of what 'best practice' looks like in SEO, PPC, Digital PR & Social Media
Research and implement new software tools as and when required to improve the success of our campaigns
Help the Account Management team nurture leads from initial contact, through qualifying to the proposal stage, helping them win new business from existing and new clients and ensuring a seamless onboarding with your team
Support the Marketing team to help shape marketing campaigns and compile supporting materials to help communicate our successes and drive more leads into the business
Experience in managing SEO projects and providing regular reviews of performance from the work your team have implemented
Understand the commercial imperative of digital strategies for our law firm clients
Excellent attention to detail and ability to retain oversight across a large number of projects and teams simultaneously
The software stack we use
