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Marketing Automation Coordinator

3 months ago

London, Greater London, United Kingdom Taylor & Francis Group Full time

Informa is a prominent academic publishing, business intelligence, knowledge, and events company, generating distinctive content and connections for customers worldwide. It is publicly traded on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is a major publisher of top-notch, peer-reviewed scholarly journals, books, e-books, and reference works. We empower learners, thinkers, and doers with trusted knowledge that drives research and enhances lives. We bring together diverse individuals, ideas, and viewpoints to validate and publish the experts, theories, and truths that hold significance. And we've been continuously doing this since 1798.

Our core goal is to promote human progress through knowledge. We firmly believe that this necessitates us to stimulate and explore various ideas and voices, ensuring that any work meeting our rigorous quality standards merits inclusion in our publications. This demands open-mindedness, opportunities for vigorous discussions, and the bravery to support perspectives that withstand scrutiny, even if they contradict our personal beliefs or values. Because that's the sole approach to uncover the most excellent version of the truth and, ultimately, encourage human advancement. Should you resonate with this vision, then we are eager to hear from you.

Job Description:

Applications are reviewed continuously, and interviews will be conducted concurrently with advertising. Hence, we recommend applying as soon as possible.

Are you seeking to kickstart your career in marketing automation? Thanks to an internal promotion, Taylor & Francis Group presents an exciting opportunity to join our CRM team as a Marketing Automation Coordinator. This role serves as a stepping stone towards potentially becoming a certified Marketing Cloud or Pardot specialist.

We are searching for an individual with a keen interest in digital marketing, enthusiastic about aiding colleagues in achieving their marketing objectives through CRM technology. If you are someone who thrives on rapid skill acquisition, while delivering impactful results, then we'd love to connect with you.

What You'll Be Doing:

  • Collaborate with our Marketing Automation Managers and marketing stakeholders to implement automated email campaigns
  • Implement adjustments to automated processes to enhance audience segmentation, data selections, and email personalization
  • Generate regular reports to facilitate the efficient operation of our marketing automation initiatives
  • Maintain project and program documentation
  • Conduct routine checks on marketing automations and oversee exception reporting
  • Create and sustain compliant email templates to support broader marketing teams and their campaign needs
  • Stay updated on industry best practices and standards related to email and automated marketing, ensuring relevant information is shared effectively
  • Comprehend the overall marketing technology stack and its interplay to fulfill sales and marketing requisites
Qualifications:

What We're Seeking:

Essential Criteria:

  • A passion for email marketing, CRM, and marketing automation
  • An eagerness to learn
  • Experience in a sales or marketing setting

Preferred qualifications:

  • Proven experience in executing email/automated marketing strategies
  • Prior exposure to working with Email Service Provider technology
  • Proficiency in HTML and image optimization for online utilization
  • An understanding of industry best practices
Additional Information:

What We Offer in Return:

  • Outstanding work/life balance within a flexible working environment
  • 25 days of annual leave each year
  • 3 extra discretionary days for Christmas annually
  • 4 paid volunteering days every year
  • Employee assistance program providing 24/7 well-being support
  • Potential for bonuses and commissions (where applicable)
  • Share Match program matching every share purchased with two free shares
  • Pension scheme
  • Life assurance, optical, and medical care benefits

Additional Details:

This position is open to all employees globally. Application deadline is 12th June 2024.
This is a hybrid role requiring a minimum of 20 office days annually. All applicants must live within a reasonable commuting distance to our Milton Park office to be eligible for consideration.

We aim for all candidates to shine during our selection process. Kindly inform us if there are any accommodations we can provide to enable you to present your best self. This might encompass altering the application format, allowing more time for questions, or any other requests – feel free to reach out, we are happy to accommodate you.
Embracing Your Authenticity at Taylor & Francis

If you are enthusiastic about collaborating with Taylor & Francis to further human progress through knowledge, we encourage you to apply even if your current skills and experience do not align with every requirement listed above. At Taylor & Francis, we excel and thrive when colleagues can be their authentic selves and contribute irrespective of their identity or background. As a member of our team, you will have the chance to innovate and grow in areas that inspire you. Our aim is to equip you with the support, rewards, and flexibility needed to achieve professional success while maintaining a balanced and healthy lifestyle.

Taylor & Francis is proud to be an Equal Opportunity Employer. We value and believe in the diversity of people and ideas, fostering a welcoming and inclusive environment where all colleagues can learn and prosper as their genuine selves. Taylor & Francis recruits, nurtures, and retains employees without regard to any protected personal characteristics or non-merit-based factors.

We genuinely prioritize the well-being of our employees, promoting work-life balance, wellness, and flexible work arrangements. We recognize the value of the skills and experiences you bring to Taylor & Francis. We are dedicated to providing you with opportunities to cultivate your talents, innovate, and grow in fields that ignite your passion. To discover more about our company and exciting career prospects, please visit our Careers

Or even better, explore our LinkedIn 'Life' Page, showcasing our achievements, team members, and company ethos. It's also an excellent way to connect with our recruitment team, who are ready to guide you on your journey at T&F.