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Editor and Content Creator

3 months ago

London, Greater London, United Kingdom Flo Health Full time £64,000 - £68,000

sy to use, information rich resources across our whole platform who - along with Analytics teams - get to the 'why' in order to create unrivaled user experiences.

You'll be joining a small but exciting team made up of content managers, product managers, analysts, designers, researchers and engineers.

We're creating community products that help support, inform, and inspire our users to better their health and wellness, and help them feel less alone.

To produce content that engages users with our community-focused product initiatives, inspiring them to join our online events and support groups (as an example).

Internally, you'll be a champion of Flo's tone of voice, and promote our stringent medical and legal reviews. Essentially, your content should make taking out or renewing a Flo subscription a no-brainer for people everywhere.

To ensure your content is delivered as strategically as possible, you'd be working closely with our analyst and user researcher to understand real user needs and key selling points, to ensure every piece of content you deliver ladders up to our business goals and mission.

Whether you already work in content for a product-led company, or you're keen to move into femtech, this role provides a really exciting opportunity to shape our future community product offerings at Flo.

Content design - or content writing/ management - and experience in Tech.

You need to be comfortable writing for a range of content formats, from short-form promotional copy to long-form scripts — with a solid understanding of how content can be optimised for an app.

A strong foundation in data interpretation.

You should be comfortable using qualitative and quantitative data to inform your content ideas, and should understand how to review the performance of what you create — and plan improvements.

You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company's quarterly objectives.

A flexible and adaptable working style.

You're just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter.

You're as game to audit and improve/repackage old content, as to create new.

You'd be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers.

You should be eager to participate in meetings, presentations, and projects.

You'll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.

Having worked in content in a product-led company, especially an app.
Experience in Community management or running online/ in-app events.
Experience in women's health or health tech. You have a strong knack for turning jargon-packed info into engaging, accessible, content for all.
Experience working in a company that uses Agile methodology.

Creating content for our various community support groups and online expert-led events, from long-form (such as scripts) to short-form (such as in-app promotion).

Providing ideas for and supporting content creation of in-app tests for new concepts and hypotheses (such as A/B tests or fake door experiments).

Using data to identify what will engage Flo users, for example which topics we need to deliver on or bring to life in our events.

Working closely with product design to seamlessly integrate our content with design, for a smooth user experience.
Working on the same piece of content for an entire quarter. All of our work is a team effort, involving everyone's input, from product managers to medical advisors.

Write engagement-driving content that contributes to targets with your team, for example trials and subscriptions, user retention, and event sign-ups.