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Head of Content
3 months ago
Role:
Head of Content
Salary:
Up to £50,000
Location:
Hybrid Working Model (2 days WFH) - Office based in Greater Glasgow area.
We are looking for a Head of Content to help drive the next phase of our clients exciting growth plans.
Our client is a leading strength brand in Europe, with a focus on supplying bespoke training equipment and designing commercial and home gyms.
They take pride in their customer service and are looking for someone who shares their Glaswegian heritage; proud, hard-working, humble, and humorous approach.
This is a great opportunity to share the company's story through digital platforms, managing all comms and ensuring all customer touchpoints are enriched with the brands history and purpose.
About the Role
Responsibilities
- Establish a consistent brand voice that is instantly recognisable across all channels and creative assets.
- Develop and manage a content plan tailored to key customer segments and personas, ensuring timely creation and launch of content that provides ROI.
- Facilitate organic search growth by creating and publishing optimised content, partnering crossfunctionally and with an external agency to maximise backlink opportunities and improve search results.
- Lead the social strategy to grow audience engagement and reach, ultimately generating new customers and strengthening brand connections.
- Collaborate with the wider content team, including designers, content creators, external agencies, and photographers, to ensure all content aligns with the brand and drives business goals.
- Support the growth of a community of influencers, working with our social media agency to cultivate key relationships that expand brand reach, drive new customer growth, and maximize promotions.
Requirements:
- 3+ Years in a senior content marketing position.
- A strong background in writing copy for various channels.
- Experience managing various content functions, from video briefing to graphic designers.
- Knowledge of SEO best practice and a strong understanding of the impact content has on organic results.
- Experience implementing social media strategies.
- Experience working towards various business goals through content management, reporting on success referring to business KPI's.
- A passion for the fitness industry.
Benefits
- Bonus scheme.
- Hybrid working.
- Onsight gym.
- Onsite parking.
- Private company pension.
- Company events chance to attend leading fitness events across the UK.
